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This thing is jaw-droppingly ugly. Is it April 1st already? Also, the guy in the video has messed-up-looking thumbs.
 
In case anyone is wondering..... No I do not like this alternative version at all.
It does not look that well finished. I would have liked to see someone CNC machine a Titanium case as I'm sure you could come up with something special.
 
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It's beautiful. I'm definitely going to buy one. Thanks for posting this great article.

Yo, Eddy, what it is.

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Given the first crop's severe limitations and how it's now last year's model, why spend $5k on this again?
 
From the video: "...the screen is completely flush with the case..."

No. No it's not. There's a pretty obvious hard transition from the screen to the case - the case goes off at a substantially different angle from where it meets the edge of the screen (while on the actual Apple Watch, there is a nearly perfect transition from the case to the screen - like the watch or not, but Apple nailed that bit). For $100 worth of materials, and several thousand dollars worth of labor, I'd expect MUCH better than this.
 
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In short: free ad for a luxury watch maker. 0.0000001% of macrumors users will find it interesting. Even macrumors staff members agree.
 
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Makes me giggle a bit reading the negative comments about people who "just don't get it"

No offense.... but to me it sounds like YOU are the one who "just doesn't get it"; the fashion scene is fairly sensical- albeit nuanced. You pay for premium materials that have an ostensibly attractive physical appearance.
For example - I purchased a very fine looking, somewhat understated grey scarf w/ barely recognizable "hidden" skulls in a houndstooth pattern by the fashion house Alexander McQueen some years back... I did so because he had recently committed suicide & I wanted to own something that was of the last series of his designs. It was hand spun silk, manufactured entirely in Italy; the tassels have literally hundreds of seemingly impossibly small knots, which were also hand tied. I paid $250 for it. I love it. I will never run into someone else that owns it. I consider it money well spent.
HOWEVER, that does NOT put me in a category that would purchase a hat made out of cottage cheese & hamster hair- simply because I would also not likely meet someone wearing the same.
Frankly, it's both erroneous & insulting purporting that anyone willing to pay money for something fashionable is so ignorant and debase of taste that they would literally buy ANYTHING if it seems "unique".
That is categorically false. There are definitely fashion flops. There are fortunes lost based on hideous designs, etc. People have their own taste & want things that are exclusive, yes- but I feel that most would take a Hermès cuff that looks classy, over this- which just looks godawful... as most here are saying - and likely NOT because they "don't understand" or can't afford it or whatever; I genuinely believe that the majority of us simply find this product repulsive, at any price.
 
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still better than being told make/model just launched with CarPlay ;)

This story is at least amusing as This fugly watch costs $5000
 
Jony would be laughing at the build quality. Looks shocking, quality is less than Apples, its chunky and WAY over priced. WHo is the goose that will buy the only one sold........
 
You could pick all manner of exotic items from around the world and hate the way they look.
The point is YOU don't have one, and they do.

fair point, but buy a dremel and work blindly on you $249 watch for ten minutes and it's still going to look better. just because it was made for aesthetically challenged but proud people with deep pockets doesn't make the ugly disappear.
 
What... The Apple watch Gold edition isn't pricey enough ?? At this price it *should* be watch proof up 200m.

It look kind of rugged like the iPhone cases.... I wonder where they are going with this.. You can toss this watch of the tallest building and it remains unharmed and works ? (except if u crack the glass)
 
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