I understand where you are coming from with Apple's tendency to work internally and only reveal a fully formed product, but it is interesting to see Samsung take a different approach. They seem to be releasing iterations and getting user feedback and field experience while incrementally improving the product. It looks like they are getting some valuable experience building this new tech. So far the market for this is all early adopters so I wouldn't worry too much about issues in customer experience. From the reviews I've seen, that experience is rapidly improving. If Apple goes in this direction and if they do all of their development behind closed doors, I hope that they are able to get all of the details right and the production process worked out in one go. They usually do so, hopefully they will this time, too.
It's going to be interesting watching this develop.