It’s a good thing I don’t buy gadgets to “look cool.” The iPhone is a tool, the Apple Watch is a tool, and the AirPods lineup are all tools for most people. Contrary to what Apple haters would you have believe, I have yet to meet someone who buys Apple stuff to “look cool.” It’s only used in a pejorative way from non-Apple users in an effort to feel clever as they cling to their outdated, laggy android phone that haz customz ROMZ! No one noticed or cares what devices/gadgets you’re using, and if you are the 1% that cares, all the Apple gadgets in the world won’t help you.
Indeed, personal experience on this front: I have never had any iPhone device or related gadget just because of thinking ‘it was cool’. On the contrary, most people I know (so granted, not all) choose them because of the convenience, ecosystem, ease of use with any other apple device/gadget, etc. And ALL of them mention how it does sting a bit paying for such product, especially the up-sales like choosing the 128GB instead of the 32GB just to get out of the memory pressure (which has almost disappeared for me, the app offloading when not used enough, iCloud photo-ing, etc makes my 64GB devices feel like a 512GB one... I just add and add and add photos, videos, music, apps, games and it never fills up).
In fact, a pair of Beats Solo2 Wireless I have (my first foray into wireless headphones) did make me a bit self-conscious because at the time they were still a fashion signature, so I thought they would attract some ‘gaze’, lucky me 7 months of the year are VERY VERY cold, so I just hid in hoodies and snow jackets. Why did I buy them? Because to contrary complaints I read in forums they actually sounded amazing to me (I was expecting utter garbage like the forums and internet was claiming them to be) and the no cables, easy pairing and the whole thing just working great was a no-brainer.
I bought some AirPods Pro out of that previous experience. I was mentioning on another thread the following experience -> get out of the computer with the earphones still on, go to the TV, grab the (atrocious) TV Remote and in a few steps: press hold the home/tvicon button, tap on the airplay icon, choose the AirPods Pro as the output sound... done. AirPods paired, selected and ready to give you the sounds from the TV set. I’m genuinely curious, can you do this with a FireStick? Or a SmartTV?... all this makes me put my target on the Airpods Max now.
Also, did I buy the Apple TV ’just because it looks cool”? Heck no, the thing I like the most is that it’s so inconspicuous, I don’t even point at it with the remote, I just point lazily to somewhere in the direction towards the TV. The thing is nice and well built but it’s not shining or grabbing attention like the colorful lights on gamer PCs cases or keyboards, RAZR android phones or laptops crowded with shiny fancy colorful stickers... THATS trying to look and grab attention in my humble opinion.