Anker / UGREEN have plenty of USB C cable to purchase. Apple don’t really make the best cables for longevity.
I use both Apple and Anker USB-A to Lightning cables, and have noticed these differences.
Apple:
- Thinner than Anker, both the wire and the actual plug
- Starts to fray sooner, especially at the lighting port side
- Tend to work longer than Anker, even though it is frayed
- Expensive if paying retail
- Really cheap if buying on eBay
Anker
- Thicker than Apple, including the plug (which was an issue for me in my wife's car)
- More ridged, probably from the thicker cable
- Can look perfectly fine, but can be broken or work intermittently
- Cheaper than Apple if paying retail
- Not really much cheaper than Apple on eBay
Anyways, it is kind of besides the point, both have pros and cons. For me, the biggest pro for Apple cables for the longest time was that there was always one in the box to replace one of my fraying ones.
Charging cables are more consumable, and if Apple truly didn't want to include the cable for environmental reasons (doubt it), it would have been nice for Apple to have an option to include it separately for people that wanted/needed it. That would be a win/win for everyone involved.