Quite simply because that is where the original Mac was announced 20 years ago.Originally posted by Jonnod III
why should upgrades be announced at the superbowl?
I agree it would be weird to announce upgrades there, however Apple WILL be advertising there anyway with the Pepsi iTunes giveaway thing. Perhaps they may slip in that they have the fastest computer again - that would be something to shout about at a popular media event.