First of all. My country is a total iPhone country and I am a heavy Apple user, but this is maybe changing in terms of phones. For many years, carriers said that 9/10 buys was iPhone. I see people in stores now and everyone is looking at Samsung. And that is even before the new model S5. The carriers also tell people that the percentage of defects are very low on Samsungs products compared to iPhones (some have their own repair shop). Today I went to see the Galaxy S5 and people were all over it - iPhone place empty as always in the last 6 months. People go play with the impressive S5, Gear Fit and Gear 2 watch, and I must admit - it looks like some next step thing Apple could (read SHOULD) have made. They slept. Go see for yourself in store. Those AMOLED displays are amazing in the new edition. Especially the curved one in Gear fit. Black is BLACK on those displays. I know they have their limitations in terms of color correction, but... For the first time, I really hated my small screen iPhone 5S. It made me wanna buy the S5 and Gear Fit immediately. Why didn't I? See, I have MacBook Air, Apple TV, iPad Mini Retina, Thunderbolt Display and Libratone Zipp Airplay Speaker which I use a lot. But of all these things, AirPlay is the only thing holding me back now. The cloud syncing is all Google Services anyways. Beaming can be through iPad, but with AirPlay I like to pick up the iPhone from my pocket and play). I previously owned S4 and Note 3 to try out Android and Samsung, but the only thing I missed was... Airplay. Thinking of jumping ship and just use Airplay from iPad - I just don't have that in my pocket. Samsung's devices seem superior with the big amoled screen and possibilities. I am not saying that Samsung is better in everyday practical use, but for someone tech interested they are just so much more inviting and forward thinking. The next big thing for you? S5 or iPhone 6?