The fact that a $750 phone doesn't even come with enough storage to properly use the heavily advertised new features is absolutely insane. I get that you can spend more money to get more storage, but you're making an already extremely expensive device even more expensive. Yes, making the base model 32GB would SLIGHTLY reduce Apple's profits, but it will make the consumer happier and more likely to buy the damn thing in the first place. Show me a single other 2015 flagship phone priced at $750 that has a base model of 16GB. That's right, there isn't one.