We also have to get over this whole "an iPhone is a tool, therefore you can't call it boring" argument.
If you want to make that argument, then almost anything can be construed as a tool to excuse it from its shortcomings.
And the fact is, smartphones are becoming indeed more than just your average tool. It is meant to entertain you to some degree (one might even argue to a great degree). Tim Cook himself has said Siri is supposed to be your friend.
But again... I think iOS being boring is the least of its issues. Refer to post #9. In terms of usability, even as a tool, there are tons of shortcomings. In other words, even as a tool, it can -- and should -- do much more.
A majority of the people that are calling it boring seem to become mute when asked exactly what would make it "exciting". Or we get a list of Android features (not that that's wrong).
I really don't want iOS to just grab Android features "part and parcel" in the hopes of change and luckily Apple isn't doing that. There are different ways of delivering features that leverage the features that OS X and iOS are working towards.