HBO CEO: We Partnered With Apple for HBO NOW Based on HBO GO Popularity

Discussion in ' News Discussion' started by MacRumors, Mar 31, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple and HBO recently inked a deal that will see Apple becoming the exclusive launch partner for HBO's upcoming "HBO Now" web-based streaming service, and in an interview with CNBC, HBO CEO Richard Plepler explained why the company chose to partner Apple.

    According to Plepler, the main reason why HBO opted to team up with Apple was due to the success of its existing cable-based service, HBO GO. 60 percent of HBO GO traffic comes from Apple devices, including the Apple TV, Macs, and the iPhone and the iPad. HBO GO apps have been available on iOS devices since 2011 and the service has been available on the Apple TV since 2013. Plepler also pointed towards the popularity of Apple devices as a deciding factor.

    HBO Now differs from HBO GO because it does not require a cable subscription for access. Instead, all of HBO's content, including TV shows, movies, documentaries, and more, is available to customers for $14.99 per month. Launching in time for the Game of Thrones premiere in April, HBO NOW will be exclusively available on the Apple TV and Apple devices for the first three months of its life.

    Once that three month period has expired, HBO will bring the service to other platforms as well. Plepler expects HBO NOW will be popular with millennials, calling it a "millennial missile," and he doesn't believe the price, which is higher than other services like Netflix, will turn customers away. "We think we have a premium product," he said. "We have extraordinary content ... and it's the price of a movie ticket and a bucket of popcorn."

    In addition to partnering with HBO for HBO Now, Apple is also in the middle of negotiations for its own streaming television service, which would provide a select number of cable channels to customers via the web, with no cable subscription necessary. Apple is said to be planning to price the service at $30 to $40 per month for approximately 25 channels, and is partnering with ABC, CBS, Viacom, Fox, Discovery, Disney, and more.

    Apple may be planning to launch its new service in June, at this year's Worldwide Developers Conference, possibly alongside a revamped set-top box.

    Article Link: HBO CEO: We Partnered With Apple for HBO NOW Based on HBO GO Popularity
  2. mattopotamus macrumors G5


    Jun 12, 2012
  3. extricated macrumors 6502


    Jul 14, 2011
    As a long-time cable cutter, I'm pumped about this!
  4. SgtPepper12 macrumors 6502a


    Feb 1, 2011
  5. sulliweb macrumors regular


    Mar 13, 2011
    Is it still exclusive to Apple Devices for the first few months?

    I thought I read that HBO has also made a deal with Cablevision to allow their customers access to the service through their system as well.

    This article certainly seems to act as if HBO's offer won't be quite as exclusive as Apple made it sound...
  6. pubb macrumors member

    Mar 13, 2007
    Candidly, all I care is whether it is geoblocked or not. iTunes content is not, so I can rent iTunes movies when I am travelling, but I cannot watch HuluPlus while I am abroad.

    If I can't watch while I am on business trips, it makes no sense for me.

  7. RDeckard macrumors regular


    Sep 23, 2013
    Where I live (So Cal), a movie ticket and a bucket of popcorn is 22 damn dollars!
  8. usarioclave macrumors 65816

    Sep 26, 2003
    Interesting that Apple has 60% of HBO Go's traffic. HBO Go is available on Roku, Samsung SmartTVs, XBox 360/One, PS3/4, Chromecast as well as android devices. I wonder where the other 40% is from.
  9. SuperNova2150 macrumors member

    Mar 8, 2015
    No it isn't. DirecTV charges $15 for HBO. HBO Now costs the same. Some providers even charge more than $15.
  10. Mord macrumors G4


    Aug 24, 2003
    Not available in the UK, bummer.

    I really wish there was a legit way for me to pay for HBO shows that didn't involve giving a cut to Sky/Murdoch.
  11. CFreymarc Suspended

    Sep 4, 2009
    Agree. When other cable premium services follows HBOs model, we will see a price war just like when movie channels lost exclusives with local cable TV companies in the 70's. My take is Showtime will have a similar deal with Apple before the end of the year.


    You can start your own Cable TV channel and break the BBC monopoly that Murdock did. Just start working the investor banks in London and go from there.
  12. citi macrumors 65816


    May 2, 2006
    Simi Valley, CA
    Than you just don't appreciate the content. I believe it's worth it for the documentaries and it's exclusive television programming alone. Not to mention, Tonight with John Oliver and Real Time and HBO Boxing.
  13. Liquorpuki macrumors 68020


    Jun 18, 2009
    City of Angels
    That a la carte steaming service is what I've been waiting for
  14. Consultant macrumors G5


    Jun 27, 2007
    Just hope that Verizon, AT&T, and Comcast won't throttle it to death.
  15. x5tuu macrumors member

    Jan 1, 2012
    Snap. My Apple ID is US centric for frequent travel but it looks at the IP address and determines if i am in/out of area so in theory I could subscribe while in the US but then sacrifice access when not there. Bummer
  16. citi macrumors 65816


    May 2, 2006
    Simi Valley, CA
    This, this this. I feel like Netflix has been very slow opening lately and Disney Jr is always blurry, which is a sign that bandwidth is being affected.
  17. oliversl macrumors 65816

    Jun 29, 2007
  18. alent1234 macrumors 603

    Jun 19, 2009

    because it's technically impossible that it could possibly be netflix's fault?
  19. kukheart macrumors regular


    Aug 22, 2003
    wish we had a firm release date, would be nice if it could be this weekend, or maybe start on monday 4-6 not to overload it all too fast dealing with weekend traffic.
  20. rdlink macrumors 68040


    Nov 10, 2007
    Out of the Reach of the FBI
    Movie tickets and movie popcorn are too expensive, also...
  21. iReality85 macrumors 6502a

    Apr 29, 2008
    Upstate NY
    This. At $15/month, it's a good deal. Love John Oliver too. I hope this is a sign of things to come from cable providers, but then again, HBO has always stood alone as an additional subscription service.
  22. Ein2015 macrumors newbie

    Aug 30, 2010
    I want to know where he's going for movies! (Or is he comparing HBO Now to a dollar theater?)
  23. Moonjumper macrumors 68000


    Jun 20, 2009
    Lincoln, UK
    HBO content is all I want that Sky offers. I'm not considering Sky just because of that.
  24. nazaar macrumors 6502a


    Oct 28, 2008
    Is this gonna be available in Canada?


    poo... I just read that it's not.
  25. Popeye206 macrumors 68040


    Sep 6, 2007
    I'm in on this once I tell ConCast to go jump in the lake next month.

    Can't miss Game of Thrones!

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106 March 31, 2015