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HBO Coming To iTunes? [Now on iTunes]

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Apr 12, 2001
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HBO programming will soon be coming to the iTunes store according to a report by Portfolio.com.Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement.

The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.

The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two.
The site speculates that the price structure could represent either a larger cut for HBO of the $1.99 price per episode, or perhaps a price above $1.99.

Portfolio.com notes that HBO has been slow in the past to provide content via new media, and this deal is due in part to pressure from HBO parent company Time Warner.

Update: HBO shows have started appearing on iTunes.

Article Link: HBO Coming To iTunes? [Now on iTunes]
 

bjdku

macrumors member
Mar 3, 2006
40
0
Chicago, IL
all falling into my master plan to rid myself of cable and satellite! Now if I could just figure out how to get espn without cable or sat....
 
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guzhogi

macrumors 68040
Aug 31, 2003
3,186
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Wherever my feet take me…
I hope this happens. There are/were a lot of good shows on HBO (The Sopranos, The Wire). If it goes above $1.99, I hope the extra $$$ goes to the writers editors, and the other "small people." None of these shows would be as good w/o them. If it's just going to the CEOs & whatever, that's just being greedy.
 
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DaBrain

macrumors 65816
Feb 28, 2007
1,124
1
ERIE, PA
This is good news! The more competition the better!
My dream is to buy ONLY what I want. In other words programming alacarte! Sick of the cable satellite multiple tier system and paying for crap I don't even
want.

Hope to see this and many more deals materialize! :)
 
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Dorfdad

macrumors 6502
Oct 26, 2007
408
4
Thirlled that HBO will be coming, but Apple needs to keep the pricing structure as it is. Currently the 1.99 per episode is outrageous for anyone with a mind.

For the cost of one season of a show you can pay your entire monthly cable bill and get a million more shows...

I wish it dropped to .99 per episode and I might be real happy!
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
As long as HBO makes their money and Apple at least breaks even, I really hope Apple isn't forced to abandon the simplicity of a single price. (Not counting season pass discounts.)

For the cost of one season of a show you can pay your entire monthly cable bill and get a million more shows...

Depends on your habits, and whether iTunes even HAS the shows you want. But I would say just the opposite: buying shows on iTunes is HUGELY CHEAPER than getting cable for me. I added up how many full season passes (which of course means reruns at will forever too--unlike cable) I could buy for what cable costs in a year. Answer: a LOT more shows than I would ever watch.

Cable would not be a good value for me and my habits.
 
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kornyboy

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Sep 27, 2004
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Knoxville, TN (USA)
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/4A102 Safari/419.3)

I kind of like the $1.99 price for tv episodes. I do hope that this doesn't change. We will see I guess.
 
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Suppy7

macrumors newbie
Apr 6, 2008
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0
Also late this summer when NFL training camp begins HBO is bringing back their "Hard Knocks" series, which follows a NFL team through their training camp -

This year is the Dallas Cowboys, and I don't have HBO but if this deal happens I'll be buying the season pass to that show!
 
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joeshell383

macrumors 6502a
Sep 18, 2006
792
0
This is good news! The more competition the better!
My dream is to buy ONLY what I want. In other words programming alacarte! Sick of the cable satellite multiple tier system and paying for crap I don't even
want.

Hope to see this and many more deals materialize! :)

Your dream is to pay twice as much as cable/satellite for 1/2000th of the content, with no local or live programming even available at all?
 
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MattG

macrumors 68040
May 27, 2003
3,807
300
Asheville, NC
Sweet. I'd like to be able to just buy the next season of Curb (if there is one) without having to pay for HBO.
 
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Achiever

macrumors 6502a
Jan 23, 2008
503
146
Here's hoping for slightly older content, ie BAND OF BROTHERS!

Here's hoping for even OLDER content; Not Necessarily the News, the Appointments of Dennis Jennings, First & Ten, Dream On . . . . . man am I dating myself here.....
 
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dwman

macrumors 6502
Nov 15, 2007
353
138
San Francisco
I hope this happens. There are/were a lot of good shows on HBO (The Sopranos, The Wire). If it goes above $1.99, I hope the extra $$$ goes to the writers editors, and the other "small people." None of these shows would be as good w/o them. If it's just going to the CEOs & whatever, that's just being greedy.

That was part of the whole hubub with the writers strike. They were being left out of internet/itunes sales. Hopefully the deal they struck will include a good chunk of gelt.
 
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akm3

macrumors 68020
Nov 15, 2007
2,252
279
There is nothing that shows any evidence that Apple has changed its' pricing policy.

The author is speculating they MIGHT because they were able to sign HBO, who apparently was a hold out for flexible pricing.

It could just as easily be HBO folding to Apple's model.

Or Apple agreeing to pay more to HBO than other providers and eat the difference still maintaining a $1.99 cost.

Or other scenarios.
 
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Dorfdad

macrumors 6502
Oct 26, 2007
408
4
I see HBO putting older shows on there and not current or new shows. They do not want to lose the fees they are getting from Cable Providers im sure..

I bet it will be pretty old seasons of shows..

OZZ, Curb, Sopranos etc.
 
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