Those 9 people can properly stream their 10bit HLG or HDR10 videos on any HDR TV while millions of iPhone 12 users can't unless they have Apple TV
This is the issue: you can Airplay the iphone 12 HDR video to any TV that supports Airplay but the file is metacoded to play in SDR if DV is not supported and you can bet your house that your TV doesn't support Dolby Vision profile 8.4 yet and no one knows if it ever will. The only way to play native HLG file without DV gimmick (Profile 8.4 is a super light profile that puts color graded HLG file into DV pipeline using gamma, nothing spectacular and has nothing to do with image or HDR quality) is to copy the file from iPhone to NAS or USB and then play it on your HDR TV.