Most of us here are "in the bubble" we know what's coming next we speculate and plan ahead. The vast majority of consumers do not. We know that the iPhone 7 And 7 Plus look and act 98% just like the 6s and 6s Plus hence the lack of enthusiasm evident by the largest threads here in history "Are you gonna skip the iPhone 7 blah blah blah" So how does Apple over come the negativity pinned on the iPhone 7 this year ? Simple by changing the name iPhone 8 or iPhone Pro next year. How will it be justified Apple will simple say there are so man upgrades and enhancements that a name change was called for and that will be that. Didn't Samsung just skip from the Note 5 to Note 7 to much crital acclaim. I believe it is very likely that there will be very little reason for someone to switch from the iPhone 6 or 6s. Especially with the knowledge Apple will pull out all the stops for the 10 Anniversary next year. The hype will be off the charts which is why deliberately so Apple is slow rolling the 7 this year.