Here is how Apple will sell the iPhone 8

[niijonodhg]

As somebody who works selling phones, an Apple release is never a "non-event." As has been pointed out frequently on this thread, the majority of people who purchase iPhone's are not on MacRumors and are not clued into the clever marketing and underachieving phones they are buying. Apple could quite easily go and make the most powerful phone on the market each year, but they don't, because they don't need too. They can quite easily keep going with these incremental updates for years, because the majority of their users are so built into their ecosystem. This is why Samsung, Google, Microsoft etc have to spend so much money on advertising and coming up with clever ways to easily port people from Apple to Android.

Whatever happens at the start of September, I guarantee several things:

1. Retail will not have enough iPhone 7 / Plus for demand.
2. iPhone 6s pricing will stay relatively the same, contract wise for another month or so.
3. Increased demand for the iPhone 6s

I agree to a certain extent with what the OP has said, that Apple may jump to an iPhone 8 launch next year and hopefully update their design philosophy at the same time. Stating, that they've gone back to the drawing board, they've completely redesigned this brand new iPhone from the ground up. Meaning that the moniker "iPhone 7s" just didn't show how much has changed with this brand new iPhone. It'd also like OP says, but them in line with the Samsung S & Note series in terms of the "number" (until the year after) and the media outlets would eat all this up and so would the majority of consumers.

Apple need to do something, because their competitors ie. Samsung are going all out.

 

[the future]

iPhone 7 is going to be a non-event. No matter how much excitement Apple tries to drum up, it will be more of the same. Apple's competitors have had a number of great features in their prior generation that is rumored to be on the drawing board for Apple's iPhone 8. To put it another way, we've seen Samsung introduce new features in 2015 that Apple may debut in 2017.

I can't help but think, Apple playing it safe and trying to squeeze profits by just rehashing the same ol' same ol year over year has caught up to them.

I can't help but think you shouldn't be a mod on an Apple/Mac forum. You don't understand this company one bit. Or technology. Maybe there are openings at The Verge?

 

[I7guy]

I can't help but think you shouldn't be a mod on an Apple/Mac forum. You don't understand this company one bit. Or technology. Maybe there are openings at The Verge?

Why the dig? Have you read his posts? a mod should be allowed to voice an opinion and engage in discourse.

 

[Radon87000]

Maybe there are openings at The Verge?

lol.iVerge markets Apple devices more than Apple themselves

 

[maflynn]

I can't help but think you shouldn't be a mod on an Apple/Mac forum. You don't understand this company one bit. Or technology. Maybe there are openings at The Verge?

That's not necessary, I've been an Apple fan since the Macintosh SE days, I've owned iPhones from the 3G days and I also owned other technology. The difference with me, as that I'm not blind to Apple's missteps, which do occur.

While I may not understand Apple or technology, as you claim, I do understand that the iPhone 7 has less features, so while there may be some rabid fans wanting one, it will most likely have less exciting things that we all clamor for. Compare that with Samsung and it makes it that much more painful.

I love my SE and I have no reason to upgrade, this time around, but that doesn't mean I can't voice my thoughts. The great thing about MacRumors is that we allow all opinions to be voiced, provided they are done within the rules.

 

[I7guy]

As somebody who works selling phones, an Apple release is never a "non-event." As has been pointed out frequently on this thread, the majority of people who purchase iPhone's are not on MacRumors and are not clued into the clever marketing and underachieving phones they are buying. Apple could quite easily go and make the most powerful phone on the market each year, but they don't, because they don't need too. They can quite easily keep going with these incremental updates for years, because the majority of their users are so built into their ecosystem. This is why Samsung, Google, Microsoft etc have to spend so much money on advertising and coming up with clever ways to easily port people from Apple to Android.

Whatever happens at the start of September, I guarantee several things:

1. Retail will not have enough iPhone 7 / Plus for demand.
2. iPhone 6s pricing will stay relatively the same, contract wise for another month or so.
3. Increased demand for the iPhone 6s

I agree to a certain extent with what the OP has said, that Apple may jump to an iPhone 8 launch next year and hopefully update their design philosophy at the same time. Stating, that they've gone back to the drawing board, they've completely redesigned this brand new iPhone from the ground up. Meaning that the moniker "iPhone 7s" just didn't show how much has changed with this brand new iPhone. It'd also like OP says, but them in line with the Samsung S & Note series in terms of the "number" (until the year after) and the media outlets would eat all this up and so would the majority of consumers.

Apple need to do something, because their competitors ie. Samsung are going all out.

Stopped reading after the dig at apple. Kudos to them for pulling the wool over the metaphorical eyes of the world.

 

[bufffilm]

I can't help but think you shouldn't be a mod on an Apple/Mac forum. You don't understand this company one bit. Or technology. Maybe there are openings at The Verge?

Really?

So a mod should be toeing the party line and can't have a different opinion?

You're so wrong on so many levels...

 

[ipaddaro]

The mass will buy the iPhone 7. They don't know about MacRumors to know that the iPhone 8 is right around the corner. Nevertheless, the mass, may or may not care. Some will give/sell their iPhone 7 to a family member to acquire the iPhone 8. It's called CONSUMERISM. But the savvy like those at MacRumors will wait for the iPhone 8. I know I will.

the mass also ignores that every major design change has been associated to big issues (iphone 4, lack of power and antenna gate, iphone 5 scratch gate and defective batteries, iphone 6 bendgate and same power of 5s and now display panel problems are arising) and that it is always more safe to buy S versions ore more refine one like the 7 seems to be...

 

[I7guy]

the mass also ignores that every major design change has been associated to big issues (iphone 4, lack of power and antenna gate, iphone 5 scratch gate and defective batteries, iphone 6 bendgate and same power of 5s and now display panel problems are arising) and that it is always more safe to buy S versions ore more refine one like the 7 seems to be...

Maybe because these issues don't affect the mass and only a small percentage of people that apple decided to support out of warranty.

 

[John6Plus]

I think far too much stock is put on the look of the iPhones. The 5 -> 5S and 6 -> 6S upgrades were two of the most significant in the iPhone's history in terms of technology. I get the feeling that the lack of a headphone jack is holding people back in the iPhone 7 more than the shape of the thing. There are only so many variations on thin rounded rectangles.

I think the headphone jack is going to be what Apple needs to diffuse bad perception on, if they can. I'll probably get an iPhone 7, but it'll be for the better camera, better screen, faster processor, etc...

 

[smacrumon]

That might be how Apple sells iPhone 8, but this is how Apple might sell iPhone 7, as iPhone 6SE.

https://9to5mac.com/2016/08/24/sket...iphone-6-se-branding-as-iphone-7-event-nears/​

 

[ipaddaro]

Yes, telling you that "you are holding your iphone wrong"
and i'm not aware of changing of iphone 6 alumimun.. unless you buy an iphone 6s, of course

they substitute my iphone 5 battery (in warranty, with apple care, but only the second time i went on an apple store after 1 and a half year of contant drainage. the recall came after... after 2 years of battery problems for most users)

anyway, apple is a very serious company, and they support the customers quite well. but is better not to have issues.

i was trying to say that it was named as "mass attitude" a contrary behaviour. If someone does not buy iphone 7 cause of few design changes but will wait for the 8 cause of major ones, is part of the mass that does not care of what learnt during the past iphone generations but only cares about "changes", no matter if the presented product will be good under any aspect.

Ditto, everyone is free to wait or not, of course... but for me is safer to buy a refined 6s than a completely new iphone 8. I bought the 5 because it was my first iphone, and it still performs well... but the 5s was quite a bit jump,over it despite the same design.

 

[dfgddikf]

I don't think they can release the iPhone 8 in September 2017. They will have to release shortly after the Galaxy S8 if they don't want their brand to be seriously damaged. If the rumors are right, the iPhone 7 will be yesterdays technology on release day. Hold an iPhone 6s besides an S7 - it's embarrassing for Apple.

iPhone 7 = iPad 3

 

[bufffilm]

I don't think they can release the iPhone 8 in September 2017. They will have to release shortly after the Galaxy S8 if they don't want their brand to be seriously damaged. If the rumors are right, the iPhone 7 will be yesterdays technology on release day. Hold an iPhone 6s besides an S7 - it's embarrassing for Apple.

iPhone 7 = iPad 3

These doom n gloom posts are mildly funny.

Yes, the iPhone is no longer the most technically advanced phone, but there's nothing to indicate that Apple would go to a spring release cycle.