Here's How Apple Strategically Places Its Products In Apple TV+ Shows

[alpi123]

it’s like Apple is the only tech company in these worlds

Yes...?

What else do you expect from a tech company, who also happens to make shows now? To feature the latest Galaxy phones? LOL


Except for certain people, SPOILERS AHEAD

Spoiler: Defending Jacob

Some people in Defending Jacob use the Dell XPS laptops, instead of the MacBooks (I also remember seeing some old af Galaxy phone but could be wrong) and it is only the bad guys. Apple is notorious for not letting villains use their products in movies/shows, even their own ones

 

[citysnaps]

Product placement has been going on for many decades.

Apple is late to the game. Again. Tim Cook needs to go!

 

[Denzo]

Maybe it because I use apple products myself but I feel like they are overdoing it in Lasso. Bit cringey for me. Not needed. The ringtone. The phone. The phone. The phone. The ringtone again. Too much Mr Cook.

 

[ApostolisApo]

I am not sure what to deduce about Apple executives' intelligence or American audience's perception if they think that just because a bad guy is using an Apple device this somehow means something bad about the brand

 

[AhRiHmAn]

People seem to love the shows anyways. It also helps Apple to promote their products and Apple's eco system.

Free marketing and advertisement. Pure genius.

Do you work for Apple ?
I hope they pay you for all those flattering comment

 

[mdeh]

"Strategically"?

After watching the episodes, and seeing Apple products in just about every scene, I will partially quote that great philosopher, Inigo Montoya.

I do not think it means what you think it means.

 

[freedomlinux]

The absolute worst example of product placement for me was when Sony had James Bond using a blu-ray player in Casino Royale.

outrageous! Certainly Mr Bond only uses HD-DVD

 

[ericg301]

In the most recent Ted Lasso, the product placement was over the top. I guess you don't have to be subtle when you're paying all the bills.

agree. it's really obnoxious now.

 

[Duane Martin]

or they just get guidlines beforehand, while signing and producing and stuff, that they have to use Apple products whenever possible...

All in all, there's probably a team in marketing that handles stuff like this, definitely not teams of people in super secret Apple mind control labs.

Guidelines. That is exactly it. When I am working on a show with product placement we will get guidelines on how the product must be placed in frame. Sometimes a product placement will be scripted but, again, it is based on guidelines. In most cases product placement is dealt with through a third party company whose job is to tie productions with products. I doubt, however, that Apple marketing is that far removed from  tv+. I also doubt that anyone from Apple is on-set to co-ordinate product placement. This is not a new concept to anyone working on-set, they know how it is done.

For those who are noticing more product placement on all platforms, well, you are right. With the ability to skip commercials on broadcast television and the growing dominance of streaming platforms marketing departments are trying to find ways to get products in front of eyeballs. And whether it works for you as an individual it has been found that product placement is more effective, especially with younger generations, than ads. It is done because it works. Go figure.

I am a huge fan of Terry O'Reilly's CBC podcast Under the Influence. Check it out, he covers marketing in film and television in a couple episodes at least.

 

[wigby]

Annoying and ridiculous product placement in Ted Lasso. Apple is becoming a laughing stock.

How is it annoying and ridiculous? Storytellers use the best visual cues to tell their stories with the least amount of friction or distraction. Do you really think Apple should show and extreme close up of a Pixel or Samsung phone to an audience that is comprised of 90% iPhone users?

 

[Konigi]

A report from last year notes how Apple is deliberate in making sure that "bad guys" or villains in movies and shows are not seen using Apple devices since it may reflect poorly on Apple's image.

That's the funniest thing I've heard today! ?

On another note, no newspaper mention that on Mythic Quest, they display PCs in the dev studio? Of course it makes sense, they work on video games.

 

[DeepWebinar]

Strategically? Idk, I can’t stand any of their shows, but when I tried to watch Ted Lasso and The Morning Show, it seems like their strategy was to cram an iPhone or Mac into every other shot.

 

[puckhead193]

I’ve he yet to see the AirPods Max I’m a show.

 

[danny842003]

Maybe it because I use apple products myself but I feel like they are overdoing it in Lasso. Bit cringey for me. Not needed. The ringtone. The phone. The phone. The phone. The ringtone again. Too much Mr Cook.

I mean the story arc in this series is about a dating app so I don’t mind too much. Pretty unavoidable with that story.

 

[cesarbm]

Apple's product placement has been going on for decades. Jerry had a Mac on his desk on Seinfeld, The Net with Sandra Bullock was full Apple "ad" movie, Coke and Apple where the champions of product placement back in the '90s and I see that they continue to be on top. I just watched the second season of Modern Love on Amazon Prime and there is a fair amount of Apple products and on Only Murders in The Building on Hulu there are also Apple products. I don't necessarily see more Apple products on AppleTV+ series than on other streaming services or network TV. Samsung and Microsoft are trying to catch up.

 

[macintoshmac]

You are twisting the logic here big time. Apple not wanting to associate their products ON SCREEN with villains/bad guys obviously makes sense to them. The subconscious mind and all.

There is no logic there that I could begin to twist, unfortunately. That idea/ notion is so absurd. so brittle, it can't even be played with just a little. It exists only for stoking and stroking the egos of Apple snobs, for whom tools and mediums to get things done are somehow validations of their selves and their choices in life.

It is one thing to advertise a product by placing it in the storyline as a prop and it is completely different when it goes as bad guys must not be seen with said products. Wouldn't we all wish that bad guys did not breathe like the rest of us? Does that happen? Can that happen? So, why might bad guys not be seen with a certain product?

If they are not shown on screen does not and can not mean it does not happen in real life. Like I said, the idea is so absurd and brittle it cannot even be played with.

 

[svish]

Apple tv+ show Servant also had lot of Apple products. Apple promotes thier products on these tv+ shows.

 

[jcshas]

Apple product placements in Apple TV+ shows are very bothersome to me. It’s too blatant at times and I find it really annoying.

 

[cupcakes2000]

There is no logic there that I could begin to twist, unfortunately. That idea/ notion is so absurd. so brittle, it can't even be played with just a little. It exists only for stoking and stroking the egos of Apple snobs, for whom tools and mediums to get things done are somehow validations of their selves and their choices in life.

It is one thing to advertise a product by placing it in the storyline as a prop and it is completely different when it goes as bad guys must not be seen with said products. Wouldn't we all wish that bad guys did not breathe like the rest of us? Does that happen? Can that happen? So, why might bad guys not be seen with a certain product?

If they are not shown on screen does not and can not mean it does not happen in real life. Like I said, the idea is so absurd and brittle it cannot even be played with.

Its almost like you’re new to the world, and the first thing you have seen is apple doing product placements before anything else. Do you realise that every company does the same and has done since television was invented, which was long before apple was?

 

[lacrossegoalie4]

Hoping to see some dystopian versions of the products in "See." Jason Mamoa hulk-smashing a dusty (but still functioning) clamshell G3 Powerbook over Tamacti Jun....count me in!

 

[macfacts]

Apple has data mined the viewers, they know you are watching this particular show and have placed product placement ads. Viewers are paying atv subscription to get ads. Imo this is worse than what Google does.

 

[WiseAJ]

Funny enough, in CODA (Child Of Deaf Adults), the main character uses a Android phone.

Apple wasn't involved in the production of this movie, they bought the rights to distribute it after it was finished.

 

[whyamihere]

I'm only a couple of episodes into "Only Murders in the Building" on Hulu. I've seen just as many if not more Apple products in there than any show on AppleTV+. So either it doesn't matter the platform, or the creators of that show reeeeaaaaallllyyyyy had hoped to sell the series to Apple!

 

[danny842003]

Apple has data mined the viewers, they know you are watching this particular show and have placed product placement ads. Viewers are paying atv subscription to get ads. Imo this is worse than what Google does.

really can’t work out if this is serious or not.

 

[arlomedia]

That sounds like a problem only your MBP has. My touch bar MBP from 2016 can get closed just fine abruptly.

Yes, I was sharing a personal anecdote, not making a general claim about how laptops work.

Also laptops have these things called batteries in them. Means they can work for a period of time without being plugged in

Huh, it seems like your eagerness to condescendingly explain basic concepts caused you to miss the point of my post.