IRC the reason why the iPhone 4's antenna issue wasn't discovered because the in-the-wild testing was done with the phone in a case to disguise it.
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Here's the 'Stealth' Case Apple Uses to Conceal iPhone Prototypes During Transport
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Look at all the test results that weren't recorded.... No wonder there are so many iPhone bugs.
I get the points you guys are trying to make, but how do you know that the same people that hated the design ended up liking it later. The people that posted the comments on hating the 4, might not be the same people liking the design after the release.
Plus, it is all subjective.
I personally think that the 4s was the most beautiful and unique designed phone.
I remember the day the iPhone 6 was announced, I couldn't wait to check out the design. I didn't get a chance to look it up until late in the day, and I remember thinking that the iPhone 6 was an Android phone. I had to double check that I was looking at the right phone, but sadly, I was looking at the iPhone 6.
It did not have the uniqueness that other iPhones had.
My point is that it is all subjective, because there are people that think the iPhone 6, 6s, and 6ss are the best design of any of the iPhones.
Depends, there seems to be general consensus that it is being slotted significantly above the existing models price wise so if they announced the price and it was several hundred dollars more than baseline iPhone coupled with a minor refresh to the current iPhones, say offer the rumored Jet White and maybe a blue and/or red it could stop cannibalization.
Apparently, you've never heard of "The Osbourne Effect"
https://en.wikipedia.org/wiki/Osborne_effect
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Talk about unintended consequences!
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I would imagine it was originally a Typo by a barely-English-speaking Chinese QA engineer that was meant to say "Earth Ground", as in the U.L. test to see what happens when you connect the metal parts of the outer case to an "Earth Ground" potential to see if the device goes up in smoke due to insufficient clearances between power and the outer case.
I would imagine that the iPhone is likely exempt from that test, and that they left the Typo as an inside joke...
If you are talking about the ORIGINAL iPhone and the ORIGINAL Apple Watch, there wouldn't have been an "Osbourne Effect" (which means that the CURRENT model sales TANK because people are waiting for the NEW model), simply because THERE WAS NO "CURRENT" MODEL!!!
Long before Apple takes the wraps off a new iPhone, the smartphone goes through months of design work, testing, and production between Apple's headquarters in Cupertino and its manufacturing partners in China.
It is during this time that iPhone parts usually begin to leak, despite Apple's best efforts to double down on secrecy. Nevertheless, noted leaker Sonny Dickson has provided MacRumors with a closer look at a few known measures the company takes to hide iPhone prototypes and prevent potential leaks.
Foremost, Dickson said an iPhone prototype travels across the world in a "stealth" case designed to prevent onlookers from seeing how it looks. The case conceals most of the iPhone, while it has yellow "security" tape along the sides that would show any tampering by somebody trying to get it open.
The prototype is accompanied by a "passport" at all times for quality assurance/control testing, according to Dickson.
"Each component or product that is tested they document in the page," said Dickson. "The person writes their initials next to it and any notes about it passing or failing or any other comments. It makes its way through each test/person. It then is finally sent with its 'passport' from China to Apple."
As known, the prototype itself, such as the iPhone 6 Plus pictured below, is engraved with a QR code for Apple to keep track of the product.
As mentioned, these efforts have not entirely prevented iPhone prototypes from leaking. A mostly accurate picture of the iPhone 7 Plus with a dual-lens camera leaked in March 2016, six months before Apple unveiled the device, while an Apple engineer infamously left a disguised iPhone 4 at a bar near Cupertino in 2010.
Apple will reportedly begin production of a trio of new iPhones, including a 5.8-inch model with an edge-to-edge OLED display, as early as next quarter, so part leaks should begin to surface around that time if history repeats itself. Read our iPhone 8 roundup to keep track of the latest rumors in the meantime.
Article Link: Here's the 'Stealth' Case Apple Uses to Conceal iPhone Prototypes During Transport
You apparently never heard of what happened with ATI when they leaked something about a video card in (IIRC) the G4 Cube like an HOUR before Jobs was going to introduce same...
They were taken off the "supplier list" for YEARS after that.
We're lead to believe that is a stealth cover. Actually that is the finished iPhone 8. Ive has gonna for the 'functional industrial' design this time.