BigScreenVR and
Xreal are the competition in this space. (VR and AR). BigScreen is targeting display quality, Xreal portability. They are both less than half the price of an AVP and are products that can be purchased today (<1 month lead time).
Apple has the R&D and tech to make a great product - they just don’t know how to market it.
Me? I want AR that makes my life -more- immersive, not less. The Apple watch was a great start to adding tech without taking me out of reality. Now give me glasses that make what I do more engaging (heads up display while driving, recipe and timer in view while cooking, instruction and wireframe diagram while doing auto repair). I don’t want to stop what I’m doing to look down at my phone. I can’t be the only customer out there who feels that way.