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Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales

Waiting for the glasses from Apple. I would like to see the availability of Vision Pro to expand. Maybe with the new version and a chip upgrade, it will be sold in more countries.
 
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attila said:
Smart glasses without a HUD is not as useful as tech bros would like you to think. That's just Humane but on your face, and we know how interested the general public was.
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My hope is they do have the smart glasses with a HUD, that links up to Apple CarPlay, so when driving, it had my speed, map directions etc.
 
I can't help it, that picture looks dystopian to me. Not sure whether it's the colour scheme, the environment, the face devoid of any expression, or just that huge thing covering the eyes and taking control of what is seen. The person does not look like she is enjoying the experience, and I can't help but think that I wouldn't either.
 
As an apple vision owner, i believe in it. And as someone that’s older and has seen society’s first reactions to new technology, I’m not at all surprised by the people who obviously can’t see where this is going. Like people looking at the first giant expensive brick cell phones and saying “there’s no future here. It’s big and expensive!” Imagine if those companies just…stopped. Just stopped developing it. Stopped trying to make it better. Just stopped. Seems like that’s what a lot of people online seem to want apple to do here.

Couldn’t be more obvious technology like this is the future. I can’t see us 50 years from now still using bar phones and that’s it. Just “yep. The iPhone peaked in like 2022 and then we just kinda…stopped there. Just minor camera improvements for the rest of our lives”. We’ve all watched sci-fi movies and seen the amazing ways AR technology can be used. Just looking at things as holograms. Manipulating 3d objects around you. Etc. it’s all there.

I think apple knew exactly how this product was going to be received and none of it is surprising. They probably have a 10 year (maybe even longer) road map for this line of products and know that the mass market device hasn’t been released yet. They’re building the foundation
 
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terminator-jq said:
This: At $3,500, it's not a mass-market product," he said last year. "Right now, it's an early-adopter product.

Every time the Vision Pro gets mentioned people call it a failure. Here’s the CEO of Apple telling you it’s not a mass market product. They couldn’t even produce more than around 400k per year. Not to mention there’s still certain glasses prescriptions that are not compatible with Vision Pro.

Over time it will get smaller and cheaper. Eventually we will be able to get a full Vision OS experience in something that is the size of stylish sunglasses. There was just a recent breakthrough with holographic lenses.
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^^ this 1 billion percent. He’s literally saying “it’s a niche device” and people’s reaction are “ it’s not selling in iPhone numbers!” Like the hell people? Did you people literally not listen to a word he said? “An early adopter vision of the future” is pretty telling and if people were listening, they wouldn’t keep recycling these discussions about AVP being a failure based on sales numbers
 
gaximus said:
I'm ready to buy one, but they need to update it first. I think there are probably a lot of people like me who are just waiting for the second iteration. It's still on an M1 chip. My luck, I buy it tomorrow, and then they announce a new one next week.
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It’s an m2 chip actually but yeah. The m4 or m5 version should be coming in a couple months
 
Ghost31 said:
^^ this 1 billion percent. He’s literally saying “it’s a niche device” and people’s reaction are “ it’s not selling in iPhone numbers!” Like the hell people? Did you people literally not listen to a word he said? “An early adopter vision of the future” is pretty telling and if people were listening, they wouldn’t keep recycling these discussions about AVP being a failure based on sales numbers
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I said this in another thread, but the AVP starts at more than the average American’s monthly take home pay.

The idea that Apple’s leadership thought a brand new product category, that they were rumored to only be able to make 400-500k of, that started at more than the average American’s monthly take home pay was going to immediately be a smash hit belies belief.

Of course Apple didn’t market it as “it’s a niche product, it’s for early adopters, not for you”. They talked it up as being the future of computing because that’s how you get early adopters interested. But that doesn’t mean they thought it was going to immediately be the next iPhone.
 
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I was skeptical and disappointed in the AVP when it came out, and I have tried it out several times in the Apple Store. While it is a fantastic product, it is not $4k+ after taxes and Apple Care+ fantastic, and I am a guy that is actually very interested in the headset niche. The way to get customers in the future is subsidization, and dramatic price points such as $1500 and below. Ultimately it's an uphill battle though as people really don't like wearing stuff on their heads other than maybe sunglasses, and that's where it will have to get to.
 
We bought one last year and everyone in the office played with it for a bit. The googly eyes for personas freaked everyone out so no one would go near anyone wearing the thing. We pulled it out of a drawer and tried VisionOS 26 but there’s still not enough there to keep anyone using it. It’s back in a drawer and the batteries are probably dead again.

I really hope they can tweak the weight somehow (it hurts your neck to wear it any length of time) and come up with a real use case. I don’t want this to end up next to my Newton.
 
anakin44011 said:
Many people keep forgetting that there is a limited supply of certain, unique components of the AVP. I think the 8k screens are the main ones.

It is a chicken-and-egg situation where the investment required of suppliers to 10x the supply doesn't yet make financial sense...at least not yet. So Apple really isn't trying to sell 5 million units...because it can't.

Two years in...Apple has enough in the field to supply developers and early-adopter/testers. Heck, Blackmagic just started shipping the $35k camera to make immersive video. The footage I've seen is really, really good - but $35k makes the AVP look like an inexpensive add-on.

And I'll keep saying this until Apple hears me - the real killer app is telepresence. When I visit places in the AVP (with footage shot via Canon R5 or better), my brain thinks that I've been there. There's only so much time, money, access to travel to all the places I want to be -- telepresence via AVP makes it relatively inexpensive, easy, and convenient.

Last week, I rode a camel in the Sahara without getting hot or dirty...or smelling the camel. That was 'good enough' for me. It is not the same as actually flying to Africa and doing it - but so, so much cheaper and faster and easier.

And it is A LOT better that viewing the same thing on a flat screen. To me - it is night and day. I've never watched a movie and thought "I've been there". With AVP, I feel like I have.

On top of that, the Apple Immersive content is simply stunning - much of that is something I could never experience myself, regardless of time or budget.

And finally, I can do it all for 15 minutes at a time.
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Agreed, virtual travel/immersive video is cool as hell: reminds me of my flying dreams. But, that puts it in the bucket with the iPad: a consumption—not a production—device. How do we get it into the productivity box to justify the investment? Or is it just a toy?
 
jakebrosy said:
Agreed, virtual travel/immersive video is cool as hell: reminds me of my flying dreams. But, that puts it in the bucket with the iPad: a consumption—not a production—device. How do we get it into the productivity box to justify the investment? Or is it just a toy?
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The only productive application I've found so far is creating a giant screen (not quite ceiling to floor, but 5-6x my 27" screen) to view and navigate giant mind maps, fully expanded. Not quite Tony Stark...but great for simulating a full-wall white board.

I'm still not sure I want to actually work in that environment for a long period of time. Even with a keyboard, heavy editing is slower than a 27" screen.

However, for visualizing and reading a giant mindmap - it is a potential game changer. If the developers (MindNode) can give me a larger, curved, panoramic screen, I might wet myself.
 
The problem is that the tech world has become bloated with gimmicky products that hold little to no value for the average consumer. Who only require the basic tech (i.e. phones, laptops etc), which is becoming neglected as big tech companies no longer innovate them to focus on other useless & costly tech.
 
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