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Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales
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Even though I know I can’t get one financially, I was so excited to watch the keynote when they announced it. I didn't care what it looked like or cost really, I was just happy to see something entirely new. Me and my son who loves watching Apple videos went to the closest Apple Store for a demo. It was so cool. As a sports fan, the clip of the guy getting thrown out at first was enough for me. My son enjoyed his demo. Then, we took it off and walked away knowing in 2024 that is a close as we'd come.
But who knows in a few years what things will look like. Or at least when my son is my age. A generation ago, people stood, cheered, and pumped their fist in the air when a computer said "never trust a computer you can’t lift." They went crazy. And today, I'm sitting at a booth eating lunch with a 2 lb laptop tethered wirelessly to a phone that has internet that hits crazy speed when just a few years ago it seems I was ecstatic when I got cable broadband that hit 1mb.
I don’t know many (or any really) tech folk, but I do have John Couch's number. I text him this week about the anniversary of the Apple Lisa and congratulated him on the Lisa anniversary… another device that had "low sales" but paved the way for some great things…
Insanely great.
But who knows in a few years what things will look like. Or at least when my son is my age. A generation ago, people stood, cheered, and pumped their fist in the air when a computer said "never trust a computer you can’t lift." They went crazy. And today, I'm sitting at a booth eating lunch with a 2 lb laptop tethered wirelessly to a phone that has internet that hits crazy speed when just a few years ago it seems I was ecstatic when I got cable broadband that hit 1mb.
I don’t know many (or any really) tech folk, but I do have John Couch's number. I text him this week about the anniversary of the Apple Lisa and congratulated him on the Lisa anniversary… another device that had "low sales" but paved the way for some great things…
Insanely great.
With that being said, it's a first Gen product and you can't expect any company to get it right with their first iteration. Any new technology is going to be expensive in the beginning. Let's see how Apple does with the AVP once it gets to Gen 3-4-5.
Patience. It's not like there's any other headset on the market right now that is as powerful as the AVP. It sure isn't my Quest 3.
It's a good investment. It will pay off. But yeah it's not a mass market product, way too expensive. I will eventually get myself a pair but not for anything in the $3000 dollar range. When it get's down to less than $1000 perhaps.
I'm ready to buy one, but they need to update it first. I think there are probably a lot of people like me who are just waiting for the second iteration. It's still on an M1 chip. My luck, I buy it tomorrow, and then they announce a new one next week.
Sheesh, folks, Tim Cook has been clear from the get go. The Apple Vision Pro is the best-in-class product that is changing the game, because the era of spatial compositing is here. Everybody who is anybody knows this means the Apple Vision Pro is a product for techies on the bleeding edge who want to try tomorrow’s technology, today, with a beta product.
Am I supposed to have a vision headset on to read this??…
That’s crazy. So it seems the need to have the corrective lenses is not to just make more $$$ but the tech isn’t ready for the various types of contact lenses and such..fascinating…Great post.
And yeah mos def needs more work before a serious purchase but in the meantime I’m contemplating buying this and a PlayStation VR 2 from the Sony direct website and just return them both but not before comparing how movies look on them and then comparing the two…sounds exciting!
never had this experience with mine, and definitely NEVER pixelated - find it odd. Love the quality and the surround vision is amazing.
As I noted, I use my AVP with contacts almost every day and have not experienced any of the issues that user reported. I also think there would have been stories in the media if that were actually the case for even a significant minority of contact lens users.
Again, I am not saying the other poster didn't experience those issues, I suspect he did. I am just not sure it is related to contacts.
I have one - we should connect - not far from you in South Carolina. I tried to email you via your site...
I did not see a mention on the people that keept the Vision Pro and is loving it. we knew what we were getting into when we purchase the APV. Everyone who returned it only got it so they could complain, sad sad people.
Yeah it’s a real difficult read. I’m on control center dark mode btw. Peace
I'm glad that they're openly stating what is obviously the case--this is an early-adopter product, not a mass-market thing. I hope most people who bought it understood that, and I certainly did when I tried to.
Which is fine--spatial computing may or may not end up being a thing, but if it is, it will be so when the hardware involved is a pair of regular glasses. The technology for that isn't here yet, and won't be for some time. I have no issue with Apple releasing what is, essentially, a prototype version for those who can make use of it now and to develop the ecosystem even if it will be years--probably a decade or more--until technology gets to where it needs to be to make this a consumer product.
All that said, even in the current state the virtual monitor thing is an absolute killer app for those of us who travel and/or work in small spaces that can't accommodate anything bigger than a laptop screen. Having a large multi-monitor setup that I can pack in a carry-on and use literally anywhere is a dream come true for remote work and travel.
...or would be if they would make the dang thing compatible with prescriptions with mild prism. That stupid limitation of the Zeiss inserts has left me wanting one since launch day and STILL unable to use or even buy one--Apple literally won't sell me one once I type in my prescription values.
Which is fine--spatial computing may or may not end up being a thing, but if it is, it will be so when the hardware involved is a pair of regular glasses. The technology for that isn't here yet, and won't be for some time. I have no issue with Apple releasing what is, essentially, a prototype version for those who can make use of it now and to develop the ecosystem even if it will be years--probably a decade or more--until technology gets to where it needs to be to make this a consumer product.
All that said, even in the current state the virtual monitor thing is an absolute killer app for those of us who travel and/or work in small spaces that can't accommodate anything bigger than a laptop screen. Having a large multi-monitor setup that I can pack in a carry-on and use literally anywhere is a dream come true for remote work and travel.
...or would be if they would make the dang thing compatible with prescriptions with mild prism. That stupid limitation of the Zeiss inserts has left me wanting one since launch day and STILL unable to use or even buy one--Apple literally won't sell me one once I type in my prescription values.
Same. At first I thought it was some kind of statement regarding the technology, but then I realized it was me using dark mode 🤣
This is certainty still on the way, just taking a lot longer than say from iPad to iPad 2. The tech just isn’t there yet and they launched this product very, very early in comparison to their other products. I’m hoping that strategy will pay off in the long run by building up a great ecosystem “in advance”.
Very good point. I imagine there's reasons why they marketed toward the mass consumer market (stock value, viral marketing, or see if consumers will shell out $3,500 for this kind of tech).
What are the health risks of wearing this thing? We have all heard to not hold the phone too close to your head or the concerns of men keeping the phone in their front pants pocket, but what about this more powerful device strapped to your head? EMFs?
I also had the original iPhone and launch day Apple Watch. As you mention, both were limited and clunky, especially the first Apple Watch. But I used them every single day and was itching to get the newer models when they came out to overcome those limitations. Especially for the watch. Whereas for the Vision Pro I was way more blown away on day 1 with how impressive the experience seemed in comparison to other products. But after a month or so it became an effort to use it, and I found myself doing so just to justify the cost. And slowly reducing usage. Now it sits in a drawer and I don’t remember the last time I used it. I can’t see myself upgrading, even if it fixes some of the limitations, because I don’t really have a use for it.
I don’t know about ‘low sales’
🍎Vision Pro obviously has enough sales to incentivize Apple to build a specific room (within an Apple store) dedicated to Vision Pro demos:
www.uploadvr.com
I got to try out the Vision Pro (at that brand new Miami Apple Store) back in February when I was in FL and it was really cool 😎 especially with viewing the new ‘spatial videos’ that you can now take (on either an iPhone 15 Pro or a 16 Pro)
🍎Vision Pro obviously has enough sales to incentivize Apple to build a specific room (within an Apple store) dedicated to Vision Pro demos:
Apple's New Stores Have A Dedicated Vision Pro Side Room
Contrary to the public perception of Apple's sentiment on Vision Pro, the company's new stores include a dedicated side room for the headset.
www.uploadvr.com
I got to try out the Vision Pro (at that brand new Miami Apple Store) back in February when I was in FL and it was really cool 😎 especially with viewing the new ‘spatial videos’ that you can now take (on either an iPhone 15 Pro or a 16 Pro)