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Hermès AirTag Edition Owners Thread

Polly Mercocet said:
The envy is not so much about the item itself, it's more about the amount of disposable income someone must have to buy such things. That's where the envy comes from. I agree most haters are not envious of the Hermes keyring itself. But are they envious of the wealth people who have the disposable income to buy them possess? I'd say if they take time out of their lives to hate online then yes, for sure they are.

That's also why you see people saying it's a "waste of money" even though they're not the ones spending that money. Why do they care so much what other people spend their money on? They don't really, they just envy the money.

What you bring up about wealthy people who don't buy flashy things is I think a more complex issue yes. I'd boil it down to largely being a case of "old money" vs. "new money." People who come from money tend to have the attitude you describe. People who earned a fortune are more likely to spend it on luxury goods. A lot of this is down to old money attitudes being focused on passing that money down to the next generation. New money just wanna have fun with the cash they've worked hard to earn.

This is a generalisation and as I said it is a complex issue, but that's the general rule from what I've observed. There's also differences in culture and how exactly a person is brought up and many other things to take into account. But there's always been a difference in how old money and new money treat their wealth and they tend to be in completely separate social circles from each other in general.

P.S. I'm with you on the Tesla Model S.
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What is Hermès's "story" or brand message? For Rolex their message is from two angles: cool people (celebrities, artists, people in power and business, etc) wear it, and the other message is that it's over-engineered to be durable. Whereas Patek Phillipe makes elegant and delicate advanced mechanical watches and if you buy one of their entry level watches you're part of that innovative elegance by association. A while back when I never heard of the of Hermès I read that they make excellent quality leather watch bands so when the stainless steel Apple Watch was "sold out" and not available on Launch Day, I took the plunged and got a Hermès Apple Watch. I justified the purchase because I felt at the time Apple Watch faces weren't as good-looking as the Hermès faces. I like Hermès. Their watch bands are super comfortable and soft, and they held up nicely for me. They're overpriced, but they seemed passionate about quality. Some other posts on here about their watch bands falling apart after a few months is disheartening as I thought I found a brand seriously concerned about quality. I'm an Apple fan because they're concerned about quality versus Windows devices that I perceive are more concerned about putting out a device at a low price, or at best, at a good value. Anyway, Hermès marketing material isn't about quality. It is just assumed?? Is that their marketing genius? Instead, it's about bright un-conversative fun colors, and their marketing explicitly say Hermès is about dreams. Buy Hermès and your dreams will come true??
 
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darthbane2k said:
My comment was in response to the claims that if someone does not see the perceived value in this product then they are lowly or can't afford it or whatever. Thats elitist nonsense. As I stated, I know plenty of wealthy people who would scoff at spending this much on a luggage tag- but importantly I said TO EACH HIS OWN, its about perceived value, and if the individual sees value in the product then that's all that matters.
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I was only responding to the one comment, didn't read other ones.
 
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Luba said:
What is Hermès's "story" or brand message? For Rolex their message is from two angles: cool people (celebrities, artists, people in power and business, etc) wear it, and the other message is that it's over-engineered to be durable. Whereas Patek Phillipe makes elegant and delicate advanced mechanical watches and if you buy one of their entry level watches you're part of that innovative elegance by association. A while back when I never heard of the of Hermès I read that they make excellent quality leather watch bands so when the stainless steel Apple Watch was "sold out" and not available on Launch Day, I took the plunged and got a Hermès Apple Watch. I justified the purchase because I felt at the time Apple Watch faces weren't as good-looking as the Hermès faces. I like Hermès. Their watch bands are super comfortable and soft, and they held up nicely for me. They're overpriced, but they seemed passionate about quality. Some other posts on here about their watch bands falling apart after a few months is disheartening as I thought I found a brand seriously concerned about quality. I'm an Apple fan because they're concerned about quality versus Windows devices that I perceive are more concerned about putting out a device at a low price, or at best, at a good value. Anyway, Hermès marketing material isn't about quality. It is just assumed?? Is that their marketing genius? Instead, it's about bright un-conversative fun colors, and their marketing explicitly say Hermès is about dreams. Buy Hermès and your dreams will come true??
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My 8 Hermès bands are all still as good as new after years, just slightly change in color but far less than Apple’s leather. Leather wears out if you use it carelessly. Hermès is know to use the best leather in the market and all their leather items were hand made by the craftsmen they trained themselves. Hermès does repair stuff if you can bear the cost.

If you don’t care about the leather quality or the craftsmanship or simply can’t see the difference, save your money and don’t buy them. It’s that simple. I never buy stuff based on a brand’s business vision as I’m not its share holder and couldn’t care less. All brands have PR teams that came up with BS ideas that confuse people. It’s the product itself that matters.
 
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Luba said:
What is Hermès's "story" or brand message? For Rolex their message is from two angles: cool people (celebrities, artists, people in power and business, etc) wear it, and the other message is that it's over-engineered to be durable. Whereas Patek Phillipe makes elegant and delicate advanced mechanical watches and if you buy one of their entry level watches you're part of that innovative elegance by association. A while back when I never heard of the of Hermès I read that they make excellent quality leather watch bands so when the stainless steel Apple Watch was "sold out" and not available on Launch Day, I took the plunged and got a Hermès Apple Watch. I justified the purchase because I felt at the time Apple Watch faces weren't as good-looking as the Hermès faces. I like Hermès. Their watch bands are super comfortable and soft, and they held up nicely for me. They're overpriced, but they seemed passionate about quality. Some other posts on here about their watch bands falling apart after a few months is disheartening as I thought I found a brand seriously concerned about quality. I'm an Apple fan because they're concerned about quality versus Windows devices that I perceive are more concerned about putting out a device at a low price, or at best, at a good value. Anyway, Hermès marketing material isn't about quality. It is just assumed?? Is that their marketing genius? Instead, it's about bright un-conversative fun colors, and their marketing explicitly say Hermès is about dreams. Buy Hermès and your dreams will come true??
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I'm the wrong person to ask really. I have some Gucci stuff but have never bought Hermes. But they do have a reputation for quality among people who know about this stuff. Their marketing won't explicitly say quality for the same reason Gucci's doesn't. If you are buying any type of designer good quality is assumed. Their marketing focuses on how they want to represent their brand.

Think about it, Apple doesn't explicitly say their products are high quality in their marketing materials either. The brand should be able to speak for itself.
 
I just picked up my Hermes key ring, in orange...I wanted it to match my orange watch band. Certainly of much better quality than the Apple leather key ring, as supple as expected and matches the watch band acceptably well. Only real nit I have is that the stitching on the key ring is white, on the band it's a matching orange. First world problems.

It's a quality product. Now if only the Hermes phone case came in orange too then I'd be all set. :)
 
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To owners, what is your impression so far? The leather on the Bleu Indigo key chain is very soft to the touch (softer than any of the Hermes watch bands I have).
 
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Edit: Put it together wrong. Perfect now!
*****
Is anyone else’s free loop incredibly loose. Mine is so loose it effortlessly goes over the straps and buckle. WOrrin’s the buckle will come undone without it
 
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parkds said:
Purchased the keychain. Is anyone else’s free loop incredibly loose. Mine is so loose it effortlessly goes over the straps and buckle. Without the free loop holding the band, it is twisting at the buckle and seems like it will come undone (and then I would loose my keys Which defeats the entire purpose).
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Maybe you don't have it on right. The free loop should be over all 3 "layers" of leather after you tuck it in. That said, it takes a lot of force to unpin the loop, so I wouldn't worry too much about it coming undone.
 
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darthbane2k said:
Not as simple as that, its about life experience. I know plenty of 'wealthy' people who as I say are incredibly tight with their money and strict about remembering the value of a pound / dollar whatever.

In terms of envy - again not so simple. Would I envy someone purchasing a shiny new Tesla model S? Probably a little because I'd love one myself. Would I envy a Hermes luggage tag? Absolutely not.
Again it's about perceived value not pocket watching.
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Agreed. Most wealthy people on paper are anything but. The real wealthy ones are the millionaires who walk amongst us every day and you'd never know it. There are millions upon millions of people who make hundreds of thousands per year that are pretty much living paycheck to paycheck because of their lifestyle.
 
1147402 said:
I actually have to make 2 separate orders to get the extra keychains due to the 2 per item limit (and Apple employee discount even limited to 1 per item this time for some reason):

View attachment 1766581

Once I saw the topic, I knew immediately this thread is going to derail into a debate whether it’s right or wrong to buy Hermès version of Apple products. Like many that has said before, they aren’t that expensive considering their quality. Hermès is essentially one of the rare ones of the luxury house that still give a damn about quality. I’ve spend enough on brands such as Louis Vuitton, Dior, Chanel etc. to be invited to those stupid VIP parties and pre-sale events, all I can say is Hermès is way better in quality when it comes to leather products. Sure it’s hard to get “normal” people’s attention as Hermès tend to keep a lower profile. But those who can drop $10k+ on a bag are living in a social circle where most of them knew what’s what.

And those AirTag are actually cheaper then most other Hermès accessories without the AirTag. My Hermès leather charm cost €615, not to mention my Hermès bag cost €6300. A $299 charm with Barenia leather to track my €7000 Hermès stuff? A $449 luggage tag to track my $3400 LV Horizon? Shut up and take my money! LV asks $250 for just a canvas cover lol.

But if you don’t understand why they are expensive, lucky you. You’ve saved yourself a lot of money. And apparently you are not in their targeted market. People tend to think with their financial perspective, which could result in thinking those stuff were pointless or overpriced. They probably just don’t have the financial flexibility to consider the extra value or quality because they can’t afford the unnecessary. Wealth gives people freedom of choice, not just the physical items you get.
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KPOM said:
Maybe you don't have it on right. The free loop should be over all 3 "layers" of leather after you tuck it in. That said, it takes a lot of force to unpin the loop, so I wouldn't worry too much about it coming undone.
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Bingo! Thanks, only had it over 2 “layers”
 
Polly Mercocet said:
Speaking as a Millennial myself, who is happy to pay for designer goods if I care about the brand and like their designs and has a reasonable amount of disposable income from a tech job and crypto investments, basically the exact type of demographic you're referring to - the partnership between Apple and Hermes has certainly made me aware Hermes exists, but it hasn't made me want to drop cash on their goods because it's not a brand I've heard about anywhere else.

Other big designers like Gucci and LV seem to be doing a good job of marketing to the younger generations by getting their brands hyped by rappers. And it goes without saying that if I'm rocking something with Gucci written on it people will know what it is and that's a brand with hype and clout in my age group.

But if I tried to flex Hermes I doubt anyone would know what I was on about. As someone else brought up in another thread the first thought most people are likely to have when they hear the name Hermes (at least here in Britain) is the crappy cheap courier that's notorious for losing or damaging your parcels.

My mum, who is into designer stuff, is the only person I know who was aware of Hermes before they collaborated with Apple.

All this to say, it seems to me the intention of Hermes is not so much to aim at a younger audience, but rather to draw in existing fans of their brand who tend to be older than Millennials. Designer brands popular among Millennials are more like Gucci and LV. Both of those are namedropped by rappers all the time. That's how you get a brand to have clout, and therefore perceived value, among Millennials and Gen Z.

Also as a bit of a side note, streetwear brands are increasingly popular among younger fashion conscious consumers, and I think if Apple wanted to really aim at Millennials and Gen Z they could do a collab with Supreme for Apple Watch bands and other stuff. Plenty of rich kids would snap that shiz up no question about it.

When the Hermes collab started I hoped Apple would start adding collabs with other high end luxury brands as well, but it's been many years and this is yet to happen. Shame, too, because I would absolutely snap up a Gucci Apple Watch. Aside from the aforementioned clout, I like Gucci's whole design aesthetic and own a fair bit of Gucci stuff already. And from a business perspective it just seems like it is clearly mutually beneficial. No idea why it hasn't been done yet.

I imagine the hesitation is from Apple's side, as Gucci will happily sell you rather expensive iPhone cases already, as will most other designers.

As I hope is obvious from my tone and the fact I myself own Gucci products, none of this is intended to judge anyone who buys Hermes stuff. If anything it's quite the opposite. I'm honestly surprised that in all these years since Apple announced the initial collaboration with Hermes (pretty sure it was at the launch of the original Apple Watch, right?) that they haven't collaborated with other designers.

I want a Gucci Apple Watch and I'm perfectly able and willing to pay for it, c'mon Apple!
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Gucci is neither classy nor elegant. It isn’t a brand that shares the same philosophy and aesthetic with Apple. Hermes on the other hand focuses more on craft and materials, understated elegance. AND it is very famous. As most design houses come from the EU, it isn’t surprising to me that you didn’t hear about them before. Everyone in the EU knows who Hermes are.

Gucci with their ugly green gold branding and monograms isn’t something Apple would want to be associated with.
 
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btrach144 said:
Love the orange one!

anyone order the bleu indigo?

my orange one arrived today but my wife is using it as my birthday gift so I’ll have to wait a few weeks :/
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Yes🙋🏻‍♂️

EA8FB90B-2E4F-4E7E-B7CC-7A0793B9B776.jpeg
 
Compile 'em all said:
Gucci is neither classy nor elegant. It isn’t a brand that shares the same philosophy and aesthetic with Apple. Hermes on the other hand focuses more on craft and materials, understated elegance. AND it is very famous. As most design houses come from the EU, it isn’t surprising to me that you didn’t hear about them before. Everyone in the EU knows who Hermes are.

Gucci with their ugly green gold branding and monograms isn’t something Apple would want to be associated with.
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Those are entirely subjective judgements. I certainly won't say every design Gucci puts out is good just because it's Gucci, but the majority are pretty nice and classy. The most famous Gucci design is black leather with a subtle pattern in the background and the iconic blue and red stripes. How is that "ugly green gold branding"? It's a subtle classy design and it's instantly recognisable as Gucci to anyone who knows the Gucci aesthetic.

Which designer is most "elegant" is entirely down to your subjective taste, I don't see any reason to hate. I'm not hating on Hermes just because it's not appealing to me personally. I don't see why you gotta hate on Gucci.

As for your many mentions of the EU, well I live in the UK so I was in the EU until a few months ago. It's not true that "everyone in the EU knows who Hermes are." It's more accurate to say that people who are deep in the luxury fashion scene know who Hermes are. I'm not super deep into the designer scene so I wasn't familiar with them. That being said, I do appreciate some designer items, hence my little Gucci collection.

Also you do realise that Gucci is Italian right? I mean I assume you do know that. So I don't know why you're talking as if they're separate from the EU lol. Italy hasn't left the EU unless I've really missed some big political events 😂
 
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KPOM said:
Maybe you don't have it on right. The free loop should be over all 3 "layers" of leather after you tuck it in. That said, it takes a lot of force to unpin the loop, so I wouldn't worry too much about it coming undone.
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I don't have one, but looking a pic how can the free loop (or in what is called a keeper on a watch band) over 2 layers or over 3 layers of leather? How to make sure it's on correctly?

Btw, can't buy Apple Hermès in a physical Hermès store anymore. That's too bad, when something was sold out at Apple we could go to Hermès, and vice versa.
 
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Luba said:
I don't have one, but looking a pic how can the free loop (or in what is called a keeper on a watch band) over 2 layers or over 3 layers of leather? How to make sure it's on correctly?

Btw, can't buy Apple Hermès in a physical Hermès store anymore. That's too bad, when something was sold out at Apple we could go to Hermès, and vice versa.
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That’s the 3 layers we’re talking about. There are instructions in the packaging that show you how to loop it correctly.
F40C3989-C03E-4B29-AB94-331C10E5D011.jpeg
 
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