I'm one of those strange women that hates chocolate. That is, until I tried some in Japan. The girl I was dating at the time gave me chocolates for White Day, I'll be honest, I ate it to be polite, but OMG it was yummy.
After coming home to the states, I tried chocolate here, and it just tasted "off". Friends then introduced me to more "artesian" and European chocolates, and realized I do like chocolate, just not the cheap Hershey's stuff.
Also: still love Japanese Kit-Kats, some of the best (and surreal) flavored candies.