Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I know the feeling very well. Over the past 20 years I have spent untold thousands on MacBooks and iPhones and iPads and iPods.

Every purchase cost lots of money but I often had a different "feeling". Where once I felt that, yes I was spending a lot, I was getting something uniquely special, better than the competition something really exceptional. In short I *wanted* to spend that money. In the last few years it is different - I am in the apple ecosystem, I don't like android or windows, I just sort of grudgingly accept paying over the odds, knowing they are milking us with things like the extra price for more storage. It inevitably leaves a sense of resentment.

I think some of this is down to the market maturing especially with phones. Some of it is down to the fact that the company's CEO is no longer a visionary, if flawed, genius who felt a deep love for the company but is instead an accountant. I don't think Tim Cook is stupid - he's likely very smart. He knows exactly how much money he can squeeze out of people. What he lacks, aside from taste and vision, is any instinctive understanding of how a customer might feel. He is good at putting us over a barrel, leaving us with the feeling - that word again - that we don't have a choice to spend more and more.

Smart business in the short and medium term but I am less convinced how good it is for the long term.

I know this feeling all too well.

I'm a developer have been primarily iOS for the last four or five years but the resentment I feel towards them and their constant price hikes on both Mac and iOS hardware is making me look at other things. I'm already using a Pixel phone more and more over my iPhone 7, very close to ditching them entirely.

Great post by the way, sums up how I feel about Cooks Apple perfectly.
 
TrueTone is one of the most important advancements made today across the lineup. Once you see it, you will not be able to look at any other screen ever again without wishing it had TrueTone.

I have it on my iPad Pro, its great but I don't see why Id need it on a cell phone thats used for making phone calls, texting, very light web browsing and checking emails.
 
I have it on my iPad Pro, its great but I don't see why Id need it on a cell phone thats used for making phone calls, texting, very light web browsing and checking emails.

Take your iPad Pro and iPhone out into direct sunlight. Turn them both on. Which one can you read?
 
I honestly did not realize that AC+ had gotten that expensive...

Oh its a nice little earner for them.

One of our carriers here in the UK is starting to offer free one time screen replacements during your contract if you crack your screen. It is starting out on some of the flagships Galaxy S8, Note 8 I think One Plus 5 is included as well.

The one that refused? Apple. Too much $ in Apple care.
[doublepost=1505264317][/doublepost]
Good thing this is far from a phone and is much more a pocketable computer.

A computer that you can't install software on unless 30% of the cost has been coughed up to Apple.
 
Good thing this is far from a phone and is much more a pocketable computer.

pocketable computer ? The IOS is the worst in this Area . it is closed and does not allow you any control over files and hardware and software.
 
  • Like
Reactions: Rob_2811
I really think that they have not only approached, but exceeded the breaking point for most folks.

A lot of people can justify upgrading with a device payment, but when you consider that your device payment is likely going to be slightly less than, if not equal to, your phone service, I think that most people are going to turn away and run for the hills.

It is nearly $60 a month, every month, for two years just to pay the device off; assuming you get the X in 256GB. It's borderline ludicrous. Wait...it IS ludicrous!
 
Take your iPad Pro and iPhone out into direct sunlight. Turn them both on. Which one can you read?

I can read the screen on the iPhone just fine, I like Truetone but I won't drop a $1000 on a cell phone just to get it and there's just nothing of value that makes up the difference on the new phones for me to jump from my 6. For the first few years of the iPhone life cycle I just HAD to upgrade yearly, then when the iPhone 4 came out I kept it till I got the 6, and that 6 may last another year. New cell phone just aren't that exciting anymore, its not "new" its just updated screen and cameras. I'm definitely in on the new 4K AppleTV, 4K is a worthy update for me especially with 4K movies on iTunes!.
[doublepost=1505264984][/doublepost]
pocketable computer ? The IOS is the worst in this Area . it is closed and does not allow you any control over files and hardware and software.

I don't get why anyone would want to use a cell phone as a computer, I'll reach for my MBP to get work done, or the iPad to get lighter work done, but certainly not my 5" screen iPhone.
 
I know the feeling very well. Over the past 20 years I have spent untold thousands on MacBooks and iPhones and iPads and iPods.

Every purchase cost lots of money but I often had a different "feeling". Where once I felt that, yes I was spending a lot, I was getting something uniquely special, better than the competition something really exceptional. In short I *wanted* to spend that money. In the last few years it is different - I am in the apple ecosystem, I don't like android or windows, I just sort of grudgingly accept paying over the odds, knowing they are milking us with things like the extra price for more storage. It inevitably leaves a sense of resentment.

I think some of this is down to the market maturing especially with phones. Some of it is down to the fact that the company's CEO is no longer a visionary, if flawed, genius who felt a deep love for the company but is instead an accountant. I don't think Tim Cook is stupid - he's likely very smart. He knows exactly how much money he can squeeze out of people. What he lacks, aside from taste and vision, is any instinctive understanding of how a customer might feel. He is good at putting us over a barrel, leaving us with the feeling - that word again - that we don't have a choice to spend more and more.

Smart business in the short and medium term but I am less convinced how good it is for the long term.
Apples long term is secured by the ecosystem. The walled garden everyone can leave at any time, but choose not to.

Tim Cook has evolved all of apples product ranges very nicely. And this iPad Pro 10.5 I write to you on would blow Steve away.

The price will come down as apples OLED manufacturing ramps up. Wait till next year.
 
I really think that they have not only approached, but exceeded the breaking point for most folks.

A lot of people can justify upgrading with a device payment, but when you consider that your device payment is likely going to be slightly less than, if not equal to, your phone service, I think that most people are going to turn away and run for the hills.

It is nearly $60 a month, every month, for two years just to pay the device off; assuming you get the X in 256GB. It's borderline ludicrous. Wait...it IS ludicrous!

This is also the reason why many have cut cable. Apple is pricing this way too high, it'll be a hit to start off people will buy it to show off but I think in the new year the demand will drop like a rock.
 
  • Like
Reactions: blairian89
Oh its a nice little earner for them.

One of our carriers here in the UK is starting to offer free one time screen replacements during your contract if you crack your screen. It is starting out on some of the flagships Galaxy S8, Note 8 I think One Plus 5 is included as well.

The one that refused? Apple. Too much $ in Apple care.
[doublepost=1505264317][/doublepost]

A computer that you can't install software on unless 30% of the cost has been coughed up to Apple.

pocketable computer ? The IOS is the worst in this Area . it is closed and does not allow you any control over files and hardware and software.

Yup. An extremely powerful pocketable computer too.
 
I do agree that there's a bit of a 'wince' feeling to this upgrade. I am still planning on getting a new phone as I have some credits and a gift card to use, but if I didn't have those I'd be reconsidering it. I feel similar to how I did when the new Macbook Pros were announced - I think this is one place where Cook is pushing a bit too hard on the good will of the consumer.
 
  • Like
Reactions: Hermes Monster
I can read the screen on the iPhone just fine, I like Truetone but I won't drop a $1000 on a cell phone just to get it and there's just nothing of value that makes up the difference on the new phones for me to jump from my 6. For the first few years of the iPhone life cycle I just HAD to upgrade yearly, then when the iPhone 4 came out I kept it till I got the 6, and that 6 may last another year. New cell phone just aren't that exciting anymore, its not "new" its just updated screen and cameras. I'm definitely in on the new 4K AppleTV, 4K is a worthy update for me especially with 4K movies on iTunes!.
[doublepost=1505264984][/doublepost]

I don't get why anyone would want to use a cell phone as a computer, I'll reach for my MBP to get work done, or the iPad to get lighter work done, but certainly not my 5" screen iPhone.

It's still a computer. Heck, even the Watch is a computer. They're different form factors, but still computers.
 
Apples long term is secured by the ecosystem. The walled garden everyone can leave at any time, but choose not to.

Tim Cook has evolved all of apples product ranges very nicely. And this iPad Pro 10.5 I write to you on would blow Steve away.

The price will come down as apples OLED manufacturing ramps up. Wait till next year.

I'm not sure this is the case. All of my friends use iMessage and no one considered using anything else because we all have iPhones. But the new models price out quite a few and now all of a sudden everyone is asking about whatsapp and groupme. When these things switch they switch quickly, if all my group chats move from iMessage to whatsapp because half my friends can't afford a working iPhone, then I won't get one either, even though I can afford it. Apple is taking profit from innovations a decade ago but that can only go on for so long.
 
  • Like
Reactions: kuoann
It's still a computer. Heck, even the Watch is a computer. They're different form factors, but still computers.

its a cell phone... I get its a powerful cell phone but if one was to use it as a computer Im sure they'd go bald in no time of frustration
 
its a cell phone... I get its a powerful cell phone but if one was to use it as a computer Im sure they'd go bald in no time of frustration

It's a mobile computer. For most people an iPhone (or smartphone) is their primary and many times their only computer.
 
  • Like
Reactions: rui no onna
I'm not sure this is the case. All of my friends use iMessage and no one considered using anything else because we all have iPhones. But the new models price out quite a few and now all of a sudden everyone is asking about whatsapp and groupme. When these things switch they switch quickly, if all my group chats move from iMessage to whatsapp because half my friends can't afford a working iPhone, then I won't get one either, even though I can afford it. Apple is taking profit from innovations a decade ago but that can only go on for so long.
Pricing on iPhone 6 and SE is very reasonable. Also, the second hand market is more official than it has ever been. I’ve bought and sold one used iPad, and sold another.
 
This is also the reason why many have cut cable. Apple is pricing this way too high, it'll be a hit to start off people will buy it to show off but I think in the new year the demand will drop like a rock.

I cannot agree with you more. I feel like there will be a huge rush and demand for the phone for the first few months. After that, I see demand dropping off like a ton of bricks. I just do not see this price point being sustainable.

Who knows - maybe that is a part of Apple's long-term plan in maintaining its' status symbol appearances. Create a phone that is so damn expensive that only the elite can afford to purchase one and show it off while the rest of us heathens run around with whatever the re-imagined "8" is.
 
  • Like
Reactions: Chele
The unique thing this year is, that you buy an already outdated device by choosing the iPhone 8.

That's what gets me, you're spending $800 or even $900 for an 8 Plus, and it's the outdated design and not even the flagship, lol. So it's either spend way more than that even and be a guinea pig for some new features, or just let it go until next year.
 
Pricing on iPhone 6 and SE is very reasonable. Also, the second hand market is more official than it has ever been. I’ve bought and sold one used iPad, and sold another.

I have a 6 it's slow and lags already, I'm sure the SE is hardly better. Either way no one I know is going to spend $300-500 for an old phone. The iPhone is not special, most of my friends have it so they can use iMessage along with everyone else. Once people start moving that rational goes out the window. It was once unbecoming to have a green bubble but when iPhones are 1000+ that becomes quite understandable.
 
I have a 6 it's slow and lags already, I'm sure the SE is hardly better. Either way no one I know is going to spend $300-500 for an old phone. The iPhone is not special, most of my friends have it so they can use iMessage along with everyone else. Once people start moving that rational goes out the window. It was once unbecoming to have a green bubble but when iPhones are 1000+ that becomes quite understandable.
If apple sees that shift it will drop it’s prices. The 6s is very affordable now and a pretty big update from the 6. ‘Generation to generation’ I think the 6s is one of the largest updates.
 
  • Like
Reactions: rui no onna
In the last fe weeks I picked up an S8 plus on sale for $650. I'll be trying hard to see if I can jump on the Google ecosystem. I don't see that an X is worth almost twice the price.

All the stupid crap like handoff and having every Mac ring with the phone won't be missed. I will miss iMessage.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.