You're pushing this line hard, but the problem is, what you're saying has always been true of the iPhone, since day one it's always been a "powerful pocketable computer". It gets more powerful every year of course, but then so does the competition, and so do people's expectations, none of that justifies the massive hikes in price we're seeing.
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High prices start to ruin the joy of using a product
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You're pushing this line hard, but the problem is, what you're saying has always been true of the iPhone, since day one it's always been a "powerful pocketable computer". It gets more powerful every year of course, but then so does the competition, and so do people's expectations, none of that justifies the massive hikes in price we're seeing.
There is one consistent thing I keep reading through all these threads after the keynote today. Some are acting like they don't have options or they feel the need to boycott Apple, that's perfectly fine if someone doesn't agree with the new hardware that was released. Then don't purchase it. Apple has a large enough of an iPhone lineup that offers something for everybody.
The iPhone 8 Plus is as much as the 7 Plus was last year. Or the 6S Plus two years ago when I bought it. I bought a 128GB 6S Plus for $949 plus taxes two years ago.
Now the top of the line 8 Plus is $949 plus tax and has dual cameras and has 256GB of storage.
I think Apple considers the 8/8 Plus their mainstream phones. Minor price increases due to inflation or increased cost of components or whatever. I don't care.
Enthusiasts, people who want a bit more, or people who want some thing different can get bleeding edge (for Apple) technology, today for a bit more money.
It's $200 more for the 256GB iPhone X than the 256GB 8 Plus. A price increase of 21%.
Now the top of the line 8 Plus is $949 plus tax and has dual cameras and has 256GB of storage.
I think Apple considers the 8/8 Plus their mainstream phones. Minor price increases due to inflation or increased cost of components or whatever. I don't care.
Enthusiasts, people who want a bit more, or people who want some thing different can get bleeding edge (for Apple) technology, today for a bit more money.
It's $200 more for the 256GB iPhone X than the 256GB 8 Plus. A price increase of 21%.
I feel like the iPhone X isn’t even the most overpriced. I think the iPhone 8 Plus has the worst price out of the bunch.
It looks very dated in my opinion basically still the same like the iPhone 6 Plus but you can easily spend more than 900 on it.
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Ok. But the thing is: the major competitors mainstream phones all have a much better screen to bezel ratio.
Previous rumors had suggested that the 8 might in fact be cheaper than the 7 was because of the outdated design. But that did not happen.
It looks very dated in my opinion basically still the same like the iPhone 6 Plus but you can easily spend more than 900 on it.
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Ok. But the thing is: the major competitors mainstream phones all have a much better screen to bezel ratio.
Previous rumors had suggested that the 8 might in fact be cheaper than the 7 was because of the outdated design. But that did not happen.
Apple finally priced me out. I was hoping to upgrade from the 6S to the iPhone X but at £1000 there’s no chance....ever. I’m done with the Apple greed.
Massive price hikes? Define massive price hikes.
Two years ago I paid the same price for the iPhone 6S plus as Apple is selling the 8 Plus for now.
If you want to play with Apples latest and greatest, it's going to cost you more.
Get an iPhone 8 then. It's the same price this year as the 6S was two years ago.
Not everyone can afford the X and apparently there are a lot of these people on MR from all the complaints I'm reading.
Hell, I came in wanting the X but the more I read the more I wonder if the 8 Plus would be a better fit. It seems that it's the better value for the money.
When you bought a 6 plus, or a 7 plus, you were paying to have the best iPhone that Apple could make, or were selling to anyone.
You pay the same price for the 8 plus but you don't get the same thing - you now get their second best, a dated design that doesn't support some of IOS's key new features. To get those, along with hardware that's genuinely new, you now need to pay more. There's your massive price hike.
No it isn't. The 6S started at £539, the 64GB was £619 and the £128GB was £699. The 8 starts at £699 for 64GB
I agree with @Steven. though, I *think* Apple may well have priced me out at this point, and it's not even that I can't afford it, it's that it's just not worth the extra cost to me.
Even next year, when the X will likely get a £100 price drop, it will still be £899 for a year old phone and it will still be ~£45 per month on the upgrade programme, plus £15-20 for a decent data allowance SIMO. That's a lot of money to check Twitter, occassionally phone people and send iMessage's.
For me, Apple needs to do something amazing with iOS, not the hardware - it's all just "same meat, different gravy" at this point
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I push it as it's true.
Is the competition's price not also rising? And is Apple not also lowering prices and expanding the iPhone line in both directions?
I get it, we'd all love these things to be less expensive. 4-5 years ago I was purchasing the iPhone 5 and 5s at $700ish in Canada. In addition to the price increase we've also had the price go farther because of the currency changes. Already been seeing $1000+ phones, and the X will hitting $1500 without tax. Of course I'd love to see it lower.
Point is, Apple is pricing for what the market will bear. iPhone 7 and 8 will still be excellent options and extremely powerful and have many years of life. It was quite clear that the X is where they want to go with the iPhone line, but for now it'll be a premium.
Interesting to read the comments. I am maybe in the middle - I am rather frustrated by the prices hikes, especially in the UK, but expect they will be able to sell them as fast as they can make them.
But we might as well be honest - Apple is trying to price gouge at the moment and seeing how far they can push things. It's worth looking at what happened with the iPad pro. Two days ago it was £889 for the 256, today it is 969 - an increase of £70 or $92. In the US the price increased by $50. The killer fact though is that since that model was introduced the value of sterling has actually risen versus the dollar.
I think most on this site aren't struggling for cash. I am not trying to brag, indeed I think many on here earn more, I'm on about 5X the average UK salary. For me these sort of devices aren't a financial issue to buy. There is however a feeling of unfairness. I owned the 3G, 4S, 5S and 6 plus. Every one of those was expensive when it came out but seemed a revolutionary device. When I bought the 6 plus it was Apple's flagship. Today the flagship would set me back £1149 - $1525. If I happened to live in the US the price would be $1149, especially if in a state without sales tax. That's $376 difference!
Cook is no fool. These will sell and things like adding a few hundred dollars per customer to punish the British will result in untold millions more into Apple's accounts. He has to answer to the board and always go for the highest profit. All I can say is that for the first time in 20 years I feel resentment. I'm going to buy the X, I really could do with a new phone, and it will be the first time I've ever had that feeling when buying Apple's latest and greatest. So maybe I am part of the problem and encourage this sort of behaviour from Cook.
But we might as well be honest - Apple is trying to price gouge at the moment and seeing how far they can push things. It's worth looking at what happened with the iPad pro. Two days ago it was £889 for the 256, today it is 969 - an increase of £70 or $92. In the US the price increased by $50. The killer fact though is that since that model was introduced the value of sterling has actually risen versus the dollar.
I think most on this site aren't struggling for cash. I am not trying to brag, indeed I think many on here earn more, I'm on about 5X the average UK salary. For me these sort of devices aren't a financial issue to buy. There is however a feeling of unfairness. I owned the 3G, 4S, 5S and 6 plus. Every one of those was expensive when it came out but seemed a revolutionary device. When I bought the 6 plus it was Apple's flagship. Today the flagship would set me back £1149 - $1525. If I happened to live in the US the price would be $1149, especially if in a state without sales tax. That's $376 difference!
Cook is no fool. These will sell and things like adding a few hundred dollars per customer to punish the British will result in untold millions more into Apple's accounts. He has to answer to the board and always go for the highest profit. All I can say is that for the first time in 20 years I feel resentment. I'm going to buy the X, I really could do with a new phone, and it will be the first time I've ever had that feeling when buying Apple's latest and greatest. So maybe I am part of the problem and encourage this sort of behaviour from Cook.
For a thousand dollars what are you getting?
Lets see you it seems like a plus sized phone in the body of a non-plus (more or less).
No home button (this can be good and bad).
facial recognition
Super Retina display.
iPhone 8 base 700 dollars.
iPhone 8 plus base 800 dollars.
In essence you're paying 200 dollars more for those features.
Many people (including myself) are tripping over the 1,000 like its some sort of milestone, and in a sense it probably is, but you need to boil it down, what are the differences between the iPhone 8 and the iPhone x. Are those differences worth the 200 dollar price difference
For me, is it worth that money, for a product that lasts 2 years and not much longer, my battery on my SE is showing its age) and my home button is wonky
Agreed. As these phones get more powerful though they'll have longer life spans as well. Macs last quite long as the OS is very mature. iOS is still experiencing a lot of growth as it's a relatively young OS with hardware still changing rapidly as well.
Thanks, the fewer people that buy it, the fewer people in the shipping queue and the sooner I can get my hands on one after ordering 
I just want to rant a bit. I'm getting frustrated with Apple. I really wanted a MacBook Pro this year, but it was priced literally $1000 more than the XPS 15 for similar specs, so I got the XPS instead. I could afford the MBP, but I would've felt ripped off getting it. Then, Apple raises the prices on the iPhone 8's when they are marginal upgrades that don't have a justification for the price increase.
Then we have the iPhone X. Apple could've reduced the price and just put TouchID on the back of the phone instead of spending all those resources on Face ID, which is arguably a worse alternative to TouchID. Instead, you're going be paying all that extra money just to be able to do what you've already been doing on past iPhones (unlocking it) plus a better screen. Also, I think Samsung's designs look better than what the X came to be.
Finally, Apple just silently increased the price of iPad Pros, which have been out for 2-3 months now, by $50. It's just getting ridiculous. They keep jacking up the prices, and I'm having a hard time finding any reasons to justify it.
Then we have the iPhone X. Apple could've reduced the price and just put TouchID on the back of the phone instead of spending all those resources on Face ID, which is arguably a worse alternative to TouchID. Instead, you're going be paying all that extra money just to be able to do what you've already been doing on past iPhones (unlocking it) plus a better screen. Also, I think Samsung's designs look better than what the X came to be.
Finally, Apple just silently increased the price of iPad Pros, which have been out for 2-3 months now, by $50. It's just getting ridiculous. They keep jacking up the prices, and I'm having a hard time finding any reasons to justify it.
Yes. With Apple making 120 million iPhones a year. You now gained 3 secondsThanks, the fewer people that buy it, the fewer people in the shipping queue and the sooner I can get my hands on one after ordering
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In Britain they increased the price of the 256 iPad pro by a whopping $92! And the really crazy part is that since the iPad pro was introduced the pound has risen against the dollar - it is sheer greed, nothing else.
Can I still afford it? Yes. Do I resent it? Yes
We'll see how sales go. If I'm Apple I would purposely make a limited number of Xs to test the market and see how they do in pre-ordering. If they sell out I get to brag that the X sold out in x amount of time. I happen to agree that $1000 is too high but that's just me.
"Can I still afford it? Yes. Do I resent it? Yes." That statement hits the nail on the head perfectly.
I have no problem "overpaying" for something if it excites me. Totally worth it. As for the iPhone X, it doesn't (yet) get me there at $1200 after tax. The fact I'm glad it won't go on preorder for another month is a relief because it give me more time to think about it. But that it a bad sign for me. Usually if I want something I don't have to think about it.
Among the negatives for me:
1. Hate the "ears"
2. Neither inductive nor fast charger included (more $ to be spent)
3. Could not care less about AR/ extra photo features over the 8+
4. Paying top dollar for a "super retina" screen but few apps optimized for it
The postiive is:
1. 5.8" screen in a 4.7ish" footprint
2. Huge camera upgrade over my 7.
So you can see why I'm not over the moon about it.
Among the negatives for me:
1. Hate the "ears"
2. Neither inductive nor fast charger included (more $ to be spent)
3. Could not care less about AR/ extra photo features over the 8+
4. Paying top dollar for a "super retina" screen but few apps optimized for it
The postiive is:
1. 5.8" screen in a 4.7ish" footprint
2. Huge camera upgrade over my 7.
So you can see why I'm not over the moon about it.