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Hints of iPhone 8 Showing Up in Web Analytics

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Back in February, noted analyst Ming-Chi Kuo laid out his expectations for the display resolution on the so-called "iPhone 8," a brand-new iPhone scheduled for release later this year that forgoes the traditional Home button and LCD screen in favor of an OLED display that fills essentially the entire front of the device.

Working from his expectations, we believe we are seeing increasing evidence of iPhone 8 devices visiting MacRumors. The numbers are unsurprisingly extremely low, but what we're seeing matches what we'd expect from Kuo's resolution claims. It has also become consistent enough that it's increasingly unlikely these data points are fakes or one-off blips in our analytics.

According to Kuo, the iPhone 8 will feature a 5.8-inch display, but with a strip along the bottom of the display reserved for a "function area." Details on exactly what the function area will be used for are unclear, but it will likely be some sort of dock-like area that could include fingerprint sensing, Home button functionality, and likely other dynamic icons and buttons for interacting with the device.


While Kuo says the overall 5.8-inch display will have a resolution of 1242 x 2800 pixels, he claims the active "display area" will measure 5.15 inches diagonally with a resolution of 1125 x 2436. That's likely the screen size that would be presented to Safari and other apps as the usable display space.

Ever since the release of the iPhone 4 in 2010, Apple's Retina displays have used pixel doubling or tripling to increase the sharpness of text and other elements shown on the screen. For example, the iPhone 7's display has a native resolution of 750 x 1334, but it presents itself as a device running at half of those numbers in each dimension, or 375 x 667. This logical resolution, known as points, keeps screen content at reasonable sizes but with four pixels making up each point, thus allowing for increased sharpness.

Apple's "Plus" sized iPhone displays with native resolutions of 1080 x 1920 are a bit more complicated, presenting themselves as devices running at 414 x 736 points but in "3x" mode so that a total of nine pixels would be used to make up a single point on the screen. This multiplication factor yields a rendered display resolution of 1242 x 2208, which is then scaled down to fit the actual 1080 x 1920 display.

Example from Apple's Human Interface Guidelines showing increasing sharpness of 10 x 10 point image at 1x, 2x, and 3x

Taking a look at Kuo's claimed resolution of 1125 x 2436 for the active display on the iPhone 8, this would neatly correspond to a 3x Retina display at 375 x 812 points, exactly the same width in points as the iPhone 7 but taller. (A 5.15-inch display area at an 1125 x 2436 ratio would actually be slightly narrower physically than the iPhone 7's display, so content would appear slightly smaller on the screen at around 174 points per inch rather than the 163 points per inch of the iPhone 7.)

With iPhone 8 models having been in testing for many months now and production likely to start ramping up soon, it's likely some of these devices are being used to browse the web, and every once in a while one of them may visit MacRumors. Checking into our analytics, we are indeed seeing some activity from devices reporting themselves as having displays of 375 x 812.

Visits to MacRumors from devices reporting themselves as iOS devices running at 375 x 812

Aside from a couple of visits last September, we didn't see substantial activity from devices reporting themselves with resolutions of 375 x 812 until March, and even then things were very sparse until late May when things began to pick up. Since June 1, we've been seeing anywhere between one and four visits from these devices nearly every day. All of them are also reporting themselves as running iOS 11.0, which is both unsurprising and reassuring, given that the iPhone 8 will undoubtedly ship with iOS 11 as its operating system in the fall.

A handful of the visits came from IP addresses controlled by Apple, but even those coming from other IPs are localized to Cupertino or nearby cities of Sunnyvale and San Francisco when such data is available.

The number of visits we've seen from these devices is extremely low, totaling roughly three dozen sessions. We do on occasion see strange resolutions being reported by devices in our analytics, but the regularity with which we're seeing this resolution pop up suggests that this is likely a real device.

The 375 x 812 resolution is also the only one we're currently seeing appear associated with iOS 11 devices that can't be explained by an existing product. We similarly saw devices reporting a resolution of 834 x 1132 over a period of months leading up to last week's launch of the 10.5-inch iPad Pro, which corresponded to the 1668 x 2224 Retina display that was rumored for and ultimately appeared on the device.

Apple is expected to unveil the iPhone 8 and more traditional "iPhone 7s" and "iPhone 7s Plus" models around the usual September timeframe for iPhone updates, although rumors have suggested supplies of the iPhone 8 could be extremely tight for up to several months after the official debut.

Article Link: Hints of iPhone 8 Showing Up in Web Analytics
 

Sunny1990

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Feb 13, 2015
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Here is a fresh video showing dummy of So Called iPhone 8, and it looks awful :mad:
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While Kuo says the overall 5.8-inch display will have a resolution of 1242 x 2800 pixels,

That will be a nice upgrade to the aging 1080p display. My iPhone 7 Plus display looks nice but more pixels will be a warm welcome
 
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ACST

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Sep 5, 2016
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But that still doesn't correspond with the rumors about the top cutout (or whatever it's called) where the camera and sensors are supposed to be.
 
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Karma*Police

macrumors 68000
Jul 15, 2012
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I wonder if Apple is getting into VR hardware this year. I was surprised to see that as a focus at WWDC and the higher resolution of iPhone 8 could be part of a larger VR push.
 
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dlewis23

macrumors 65816
Oct 23, 2007
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375 points on an @3x doesn't add up well with Kuo resolution claim. He says 1242px width with a 1125px width active area. That doesn't make any sense to the design leaks. A width of 1242px with an active area of 1125px would mean Apple is chopping off the sides of the display in a S8 curved edge style. That is throwing away 117px of width. It just doesn't fit with the display leaks.

If its 375 points wide it has to be @4x.
 

WildCowboy

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Jan 20, 2005
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But that still doesn't correspond with the rumors about the top cutout (or whatever it's called) where the camera and sensors are supposed to be.
Still a lot of uncertainty there, and Kuo hasn't explained what he thinks will be done with the pixels outside the active display area, beyond the function area at the bottom. If there is indeed a cutout, it's possible (likely even) that the display on either side of it would be for something like a persistent status bar that wouldn't be part of the active area for apps, and so from a browser app perspective, it wouldn't be seen.
 
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WildCowboy

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Jan 20, 2005
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375 points on an @3x doesn't add up well with Kuo resolution claim. He says 1242px width with a 1125px width active area. That doesn't make any sense to the design leaks. A width of 1242px with an active area of 1125px would mean Apple is chopping off the sides of the display in a S8 curved edge style. That is throwing away 117px of width. It just doesn't fit with the display leaks.

If its 375 points wide it has to be @4x.
375 @3x lines up perfectly with Kuo's claim for the active display area. Whether that agrees with design rumors (and which side is correct) is a separate matter. A lot of uncertainty considering he didn't elaborate much on what goes on outside of the active area.
 

dlewis23

macrumors 65816
Oct 23, 2007
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375 @3x lines up perfectly with Kuo's claim for the active display area. Whether that agrees with design rumors (and which side is correct) is a separate matter. A lot of uncertainty considering he didn't elaborate much on what goes on outside of the active area.

It doesn't really because that would mean there is a "active" area on the width of the display when the phone is in portrait mode in addition to one on the bottom. His claim of resolution is throwing away 117px from the width of the phone. That makes no sense. There would be 39px gap on the left and right of any app running.
 

Relentless Power

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Jul 12, 2016
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While Kuo says the overall 5.8-inch display will have a resolution of 1242 x 2800 pixels,

That will be a nice upgrade to the aging 1080p display

Aging 1080 P display? I know right... I mean I can't believe the iPhone 7 Plus uses a 1080 P display. It's so outdated and why would anybody want that? It doesn't have enough pixels. /S.

Stop making the iPhone LED display sounding like it's horribly dated, it's not and it looks great.
 
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WildCowboy

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Jan 20, 2005
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It doesn't really because that would mean there is a "active" area on the width of the display when the phone is in portrait mode in addition to one on the bottom. His claim of resolution is throwing away 117px from the width of the phone. That makes no sense. There would be 39px gap on the left and right of any app running.
I don't understand the missing 117 pixels either, as he hasn't elaborated. All I can say is what we're seeing in analytics corresponds exactly with a 3x version of his 1125 x 2436 claim.
 

Ribitsch

macrumors member
Jun 16, 2017
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So you can track visits from devices running iOS 11? Guess those Privacy settings Craig talked about are still in beta. :p

Nope, that's a whole different story. Data about the device, OS and resolution need to be transmitted due to displaying the right format e.g. Special mobile versions of the site.

That's completely different, if a site knows who u are and tracking all your sites you visit to display ads. For example you visited an online store and searched for a pair of shoes and 10min later get ads about new shoes on different sites you visit. (So the ad network knows that it's you e.g. Data profile for ID 1234567890)
 

szw-mapple fan

macrumors 68000
Jul 28, 2012
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Whoever is looking at MR on the 8's resolutions must be begging to be found through analytics. I mean, MR is well known for analyzing the traffic coming to their site, especially for new devices and OS versions.
 
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Whimseh

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May 24, 2010
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I don't really see why official prototypes would visit MacRumors. Especially reporting as that device, if it were Apple it'd be disguised. Obviously iPhone 8 is inevitable, I just don't get it.
 
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dlewis23

macrumors 65816
Oct 23, 2007
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I don't understand the missing 117 pixels either, as he hasn't elaborated. All I can say is what we're seeing in analytics corresponds exactly with a 3x version of his 1125 x 2436 claim.

And thats why it can't be an @3x. It also doesn't add up in points. 1242px @3x means 414pt, 1125 @3 is 375 points. That means there is 19.5 points on each side cut off?

If you lay it out on a image it really makes no sense. With those numbers its a lot of screen space wasted on the sides.

To me it would have to be @4x and the image ends up being bigger then the actual display resolution the same way how a Plus sized iPhone is done.
 

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ry-guy

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Sep 24, 2015
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I don't really see why official prototypes would visit MacRumors. Especially reporting as that device, if it were Apple it'd be disguised. Obviously iPhone 8 is inevitable, I just don't get it.

Yeah, why would someone at Apple testing/using the new phone think "Hmm, I should browse on all these Apple rumor sites with this new Iphone just to test it out". Unless some employees are purposely trying to hint at products or just messing with people, it seems kind of odd. I feel like the execs would tell you to purposely stay away from any of these sites, no?
 
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