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No.
They do it all the time. Every new OS. Every new device.

Alright then, I stand corrected. So then they are just messing with us!

The impression I got from the interview with Craig Federighi is they try to keep stuff like this under wraps because it actually hurts their product reveals. Maybe it's the same person and they don't know about it.....anyway, carry on.
 
Don't know how I feel about an "Active Area". Makes it sound like the "Non-Active Area" at the bottom is reserved solely for TouchID, which if that's the case than what's the point of integrating it into the screen? There's still gonna be a chin at the bottom. I was hoping to be able to use the ENTIRE screen for apps and videos...
 
375 points on an @3x doesn't add up well with Kuo resolution claim. He says 1242px width with a 1125px width active area. That doesn't make any sense to the design leaks. A width of 1242px with an active area of 1125px would mean Apple is chopping off the sides of the display in a S8 curved edge style. That is throwing away 117px of width. It just doesn't fit with the display leaks.

If its 375 points wide it has to be @4x.
Maybe he simply got this 1242 px wrong? That is the resolution of the Plus iPhones, maybe that was the reason for this confusion. Or the 1242 px is again only a rendered resolution with a downscaling to 1125 px, similarly as to what is happening with the current Plus iPhones?
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Yeah, why would someone at Apple testing/using the new phone think "Hmm, I should browse on all these Apple rumor sites with this new Iphone just to test it out". Unless some employees are purposely trying to hint at products or just messing with people, it seems kind of odd. I feel like the execs would tell you to purposely stay away from any of these sites, no?
Maybe somebody is using these phones as their normal phone and gets send a link to a MacRumors article by somebody not aware that the first person is using a prototype device?
 
I believe an app like Safari will fully use the 5.8" screen when in use. A 5.15" usable screen is pretty weak. There will be an obvious way to return to the home page when you are using an app.
 
I don't like the sound of only 5.15 inches of display. Pretty used to the 5.5 currently offered...

Cue the that's what she said comments.
And you'll still get an updated 5.5" Plus iPhone this year with most of the iPhone '8' goodies inside. And it wouldn't surprise me if Apple added a no-bezel version with the outer dimensions of the current 5.5" devices next year. The iPhone 8 has enough new stuff related to the screen that they might have wanted their focus on getting at least one size version out this year. Also, by only releasing one size of the new OLED iPhone this year, they can price it higher than the 4.7" iPhone without surpassing (too much) the current 5.5" iPhone prices. Then next year, the iPhone 8s Plus can take over that price spot.
 
Yeah, why would someone at Apple testing/using the new phone think "Hmm, I should browse on all these Apple rumor sites with this new Iphone just to test it out". Unless some employees are purposely trying to hint at products or just messing with people, it seems kind of odd. I feel like the execs would tell you to purposely stay away from any of these sites, no?

It happens every year Lol. Clearly it isn't a big deal. The general public is not going to know or care about such uneventful rumors/news.
 
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I don't understand the missing 117 pixels either, as he hasn't elaborated. All I can say is what we're seeing in analytics corresponds exactly with a 3x version of his 1125 x 2436 claim.
Does the web server sees 'only' the 1125 x 2436 number or is Safari also relaying the 2x or 3x factor from the device to the web server? Ie, how does the web server knows it is a retina device?
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Screens bigger than 3.5" and then 4" were ripped as "abominations", fragmentation (poor developers), driving man purses & pants with bigger pockets, "one handed use" and so on... UNTIL Apple rolled out phones with bigger screens to a chorus of "shut up and take my money" and "best iPhones ever" (and record sales). I'm still to see man purses and pants with bigger pockets and apparently all of our hands magically grew.
The pocket wear has certainly been different. And to me (and I think many), the 4.7" iPhone is still very much a one-handed device.
 
Yes. Because we need more pixels in a handheld device. /s

We do though
[doublepost=1497642803][/doublepost]This is great news. The device's display is 6% more narrow. I always found the 4.7" iPhone slightly too wide, making it a little bit uncomfortable for one hand use. This should be a great help! Especially with the folding edges, very comfy.
 
Note that the original retina reveal was spun as the maximum a[n average] human eye can see [at normal reading distances].
As Crzyrio already said.
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Do you not understand how PR and publicity work?
An Apple that has ZERO rumors is an Apple that is unexciting. What's going to keep Apple constantly just visible in the public consciousness?
But obviously an Apple with everything visible is also unexciting.
(a) No-one cares about the big events anymore.
(b) Mistakes happen very visibly and can't be corrected behind the scenes.

Obviously the best place to be in is a constant stream of plausible, but not definitive, rumors. And, big surprise, that's exactly what the Apple PR machine generates/"allows" to happen.
Though Tim Cook has said earlier this year to the financial press that the current rumours about the next iPhone are already depressing iPhone sales a bit.
 
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I don't like the sound of only 5.15 inches of display. Pretty used to the 5.5 currently offered...

Cue the that's what she said comments.

Been thinking that myself all along. I am not looking forward to this "Function Area", I find it a complete waste of space. Why not just make 5.5 inches of the screen usable if they really do insist on having this wasted area. I do not want to downgrade to a smaller screen size.
 
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Been thinking that myself all along. I am not looking forward to this "Function Area", I find it a complete waste of space. Why not just make 5.5 inches of the screen usable if they really do insist on having this wasted area. I do not want to downgrade to a smaller screen size.
If you are happy with the current Plus phone's physical size, you'll get a new 5.5" iPhone 7s Plus in September. If you prefer something with the physical size of the current 4.7" iPhones, you'll get an additional option of having 5.15" instead of 4.7" of active area.
 
The pocket wear has certainly been different. And to me (and I think many), the 4.7" iPhone is still very much a one-handed device.

That's fine but I wasn't talking about "living with it" AFTER Apple has rolled something out. The conversation was about group group sentiment when stuff like that is still rumored. Prior to the launch of bigger-screened iPhones, this crowd made it sound like man purse & pants-maker stocks would explode and NO one-handed use would be possible... until they started believing Apple was really going to roll out bigger screens and then it transitioned into "wait & see"... and then Apple rolls out bigger-screen phones and all such negative sentiment seemed to evaporate: "shut up and take my money" and record sales. Never saw the man purse or specially-made pants with bigger pockets show up. And I'm practically certain all the "one-handed use" people didn't grow bigger hands (nor opt out of iPhone).

My point was that this crowd is quick to fault what Apple does not sell now... and rumors that differ much from what Apple has for sale now... until we start believing Apple might actually be about to roll it out as rumored... and then full-on flip flops when Apple actually announces what was previously put down to no end. This- if this is it- will be no different.
 
If you are happy with the current Plus phone's physical size, you'll get a new 5.5" iPhone 7s Plus in September. If you prefer something with the physical size of the current 4.7" iPhones, you'll get an additional option of having 5.15" instead of 4.7" of active area.
The problem is what other features are
they going to keep off the 7S Plus that are on the 8!
 
That's fine but I wasn't talking about "living with it" AFTER Apple has rolled something out. The conversation was about group group sentiment when stuff like that is still rumored. Prior to the launch of bigger-screened iPhones, this crowd made it sound like man purse & pants-maker stocks would explode and NO one-handed use would be possible... until they started believing Apple was really going to roll out bigger screens and then it transitioned into "wait & see"... and then Apple rolls out bigger-screen phones and all such negative sentiment seemed to evaporate: "shut up and take my money" and record sales. Never saw the man purse or specially-made pants with bigger pockets show up. And I'm practically certain all the "one-handed use" people didn't grow bigger hands (nor opt out of iPhone).
Well, maybe people really believed that most Android users with ~5" phones could not comfortably use them one-handed.
My point was that this crowd is quick to fault what Apple does not sell now... and rumors that differ much from what Apple has for sale now... until we start believing Apple might actually be about to roll it out as rumored... and then full-on flip flops when Apple actually announces what was previously put down to no end. This- if this is it- will be no different.
One argument from that time was that one reason why Android phones got bigger was that, all else equal, bigger phones have better battery life (the Plus iPhone has better battery life than the non-plus version) and that Android phones, all else equal, tended to have worse battery life than iPhones (where 'all else equal' can mean battery size, screen size, thickness, performance).

I think it is quite possibly that those arguments (one-handed use, battery life) were and are perfectly valid, but that how much weight one assigns to these arguments is very much coloured by ones own past decisions (eg, buying iPhones).
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The problem is what other features are
they going to keep off the 7S Plus that are on the 8!
That is the million dollar question. Certainly, some OLED-related features will fall into this bucket. Maybe the 3D sensing, including face recognition. Maybe wireless charging. What are your guesses in this area?
 
But all the other hot android phones have been quad 4K screens for years will iPhone 8 still be less than 4K?

;)

I know this is a dumb question but someone had to ask it
 
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Yeah, why would someone at Apple testing/using the new phone think "Hmm, I should browse on all these Apple rumor sites with this new Iphone just to test it out". Unless some employees are purposely trying to hint at products or just messing with people, it seems kind of odd. I feel like the execs would tell you to purposely stay away from any of these sites, no?

Because the rumors game is great marketing and helps to hype up the product?
All tech brands are doing this. There are legitimate leaks and "leaks" to push attention for an upcoming release.


Not saying that this has to be the case here, but it wouldn't be odd either.
 
Because the rumors game is great marketing and helps to hype up the product?
All tech brands are doing this. There are legitimate leaks and "leaks" to push attention for an upcoming release.


Not saying that this has to be the case here, but it wouldn't be odd either.

Yeah but also suppresses current product sales since people hear rumors and wait.
 
I don't like the sound of only 5.15 inches of display. Pretty used to the 5.5 currently offered...

Cue the that's what she said comments.

I think 5.15" will be the 8, and Apple will either surprise us with, or in 2018 release, an iPhone 8 Plus :)
 
Because the rumors game is great marketing and helps to hype up the product?
All tech brands are doing this. There are legitimate leaks and "leaks" to push attention for an upcoming release.

Not saying that this has to be the case here, but it wouldn't be odd either.
Somebody is testing these devices in normal usage scenarios. Keeping somebody beta-testing a device with real usage away from all tech websites isn't real use. And it isn't hard to imagine for MacRumors to contact other popular websites and ask if any of them would be willing to share some aspects of their device logs with them.
 
If anything, it goes to show that Apple spies are curious about what MacRumors users think and are stupid enough to browse the web openly.

After all, this is the number one Apple fan site that tells it like it is!
 
A 5.15-inch display area at an 1125 x 2436 ratio would actually be slightly narrower physically than the iPhone 7's display, so content would appear slightly smaller on the screen at around 174 points per inch rather than the 163 points per inch of the iPhone 7.)
That sounds sub-optimal... default text size is already pretty small on the 4.7" devices; smaller, I believe, than on the 4" or 5.5" devices. (I personally use a 5.5" phone in "Zoom" mode... and I have good eyesight.)
 
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