Hollywood Producers Say 'Intrusive' Apple Executives and 'Lack of Clarity' Impeding Original Content Efforts

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 4, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple CEO Tim Cook and other executives are getting deeply involved with the behind-the-scenes production of the company's original television shows, which are set to debut later this year. Apple has been "difficult" to deal with on the project, according to unnamed agents and producers working with Apple on its foray into streaming TV (via The New York Post).

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    Cook and other executives have been described as "intrusive," with the biggest complaint involving numerous notes that Apple has been sending streaming partners as they watch each show and contribute their opinion. Other sources stated there has been a "lack of transparency" and "lack of clarity" on what Apple wants throughout the process.

    One agent noted that Apple has been "very involved," explaining that writers and directors typically prefer to work without heavy oversight from higher-ups in corporate. This involvement has included a repeated note sent by Cook telling producers and showrunners, "don't be so mean!" It's unclear which shows this note has been sent to, and how many.
    Cook has visited the sets of multiple shows, including the Vancouver set of See, a futuristic science fiction show, and the Los Angeles set of the morning show drama starring Jennifer Aniston and Reese Witherspoon.

    In terms of the launch, Apple's nitpicking over content and technology has caused numerous delays, and content partners are said to be slightly irritated about these delays. Original rumors suggested the service would see a public launch by the spring of 2019, but now it's believed Apple won't launch its streaming TV service until summer or fall 2019, although an event on March 25 will see the public announcement of the service.

    Amid all of this, one producer stated that Apple's overall goal isn't clear enough and that a lack of clarity has caused confusion among many entertainment partners.
    We've seen similarly opposing reports over the past few months, with some suggesting that Apple was looking to avoid mature content on its TV shows and others claiming that the company was on the hunt for the next Breaking Bad. Apple might be okay with mature content, as long as it has substance and isn't gratuitous, but again today The New York Post's sources suggest that Apple's notes to showrunners include keeping content suitable for families.

    At the same time, it's unclear which shows these notes were given to as Apple has well over a dozen TV shows in development, with vastly different genres among each. We'll know more about Apple's streaming TV service soon enough, as the company's rumored March 25 event is three weeks from today.

    Article Link: Hollywood Producers Say 'Intrusive' Apple Executives and 'Lack of Clarity' Impeding Original Content Efforts
     
  2. johngordon macrumors 68000

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    Sounds like that episode of 30 Rock where Jack started sitting in on the writers' meetings offering notes....
     
  3. Scooz macrumors 6502

    Scooz

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  4. DrFu79, Mar 4, 2019
    Last edited: Mar 4, 2019

    DrFu79 macrumors member

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    #4
    More power to Apple. If they actually get us another "Breaking Bad", then do whatever it takes. If, on the other hand, they deliver us some whitewashed edgeless ********, i will do a 180 on this one.

    Bottom line: Let's wait and see.
     
  5. cmaier macrumors G5

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  6. calstanford Suspended

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    This crap for years and the automotive self driving stuff (where Apple recently was ranked last) are the worst distractions under Tim Cook's leadership. Meanwhile the Mac has languished and hasn't seen updates in years, the iPhone has lost any kind of leadership it had and doesn't grow any more. I just don't see how competing with the big media companies and Netflix is somehow THE business model for Apple now.
     
  7. smaffei macrumors regular

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    If Cook keeps it up, he's gonna find a horse head in his bed.
     
  8. Dicx macrumors regular

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    No surprise there, Apple has never played nice with others. Usually it is we know best and play by our rules or go home.
     
  9. smaffei macrumors regular

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    #9
    Agreed. Seems like Apple has lost all sense of what it wants to be. Cook is clueless as what to do next and it shows.
     
  10. Tozovac macrumors 65816

    Tozovac

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    Apple being bullheaded intrusive?

    Apple assigning folk to over-control something they may not be that good at just because they excelled elsewhere? (Jony Ive, cough cough)

    What???? No way!!

    Adam Carolla has great insights on “genius” execs chiming in uselessly and trying to steer content that’s well outside of their core competencies...sounds completely maddening at times.
     
  11. DNichter macrumors G3

    DNichter

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    Doesn't seem like a good start. I support original content because I think they can make a good product, but they need to be more hands off. Hire the best writers, directors, and actors and let them run the show. You can't be nitpicking during the creative process or you are going to end up with junk. I am sure it all has to do with making things family friendly, which can still be good content, but they need to lay out guidelines up front and let them roll.
     
  12. timm1027 macrumors newbie

    timm1027

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    --- Post Merged, Mar 4, 2019 ---
    Hopefully they get their clarity worked out. Their lack of it will be projected on writers and producers and firings and hirings without getting anywhere.

    I’m hoping this all comes to fruition because maybe there’ll be some meaningful content with soul that doesn’t involve gore, violence, and pointless sex. But if it lacks all of that, and lacks soul, I’m not sure what their gameplan was in the first place… Let’s see how clear their message is at the announcement event!
     
  13. yaxomoxay macrumors 68040

    yaxomoxay

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    Producers/actors should do like the Marx Brothers when they had a dispute with Warner of Warner bros. They showed up completely naked at the meeting. Warner immediately agreed to their terms.
     
  14. cmaier macrumors G5

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    Mac is dead. The desktop/laptop market has been shrinking for years. If you’re theory is the but for self driving cars and video streaming apple would be focused on improving Mac, you don’t know apple.
     
  15. Rogifan macrumors Core

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    My fear is Apple will launch this before it’s ready because slowing iPhone sales have executives panicked. But who’s going to want to subscribe to something with not that many shows and no indication that the shows they do have are actually good? I mean have we heard any positive buzz about any of the rumored shows coming to this service?
     
  16. cmaier macrumors G5

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    Positive buzz would be meaningless. The shows haven’t been seen by anyone.
     
  17. MacOH21 macrumors member

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  18. Tapiture macrumors 65816

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    This whole thing is about Apple competing with Amazon. They want their own “Prime Video.”
     
  19. cmaier macrumors G5

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    #19
    Prime video isn’t really the benchmark in that industry.
     
  20. apolloa macrumors G4

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    #20
    Not really surprised, with the rubbish carpool karaoke this whole idea was doomed to fail anyway. If Apple did its job properly, let creators create, then you’ll get the shows like the ones on Amazon and Netflix..

    But alas Apple want to ‘think different’ and meddle with it all. Hell they’ll probably try to patent it and claim they invented TV programmes and entertainment!
     
  21. cmaier macrumors G5

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    #21
    Some of the shows on Netflix could deal with a little meddling.
     
  22. mozumder macrumors 6502a

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    #22
    Sounds like unwatchable generic corporate programming. Horrible.

    Apple has no idea that they're dealing with actual artists, do they?
     
  23. apolloa macrumors G4

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    Several award winning shows would prove you wrong, the same with Netflix. It’s kinda something you are incapable of arguing against.
    --- Post Merged, Mar 4, 2019 ---
    Why? Because YOU don’t like them? Hmm millions and millions seem to think otherwise...
     
  24. cmaier macrumors G5

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    I said some of the shows. I didn’t say Netflix didn’t have some great shows. First season of daredevil was great. Second season was full of filler that ruined it. Lots of people agree that a lot of Netflix shows could use some tightening up. Chill out.

    As for prime, I meant in a business sense, not a quality sense.
     
  25. Ries macrumors 68020

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    #25
    "Don't be so mean"

    Sounds like it going to be a generic SJW bland product. It's more important to them to have a complete politically correct pokemon set than a good story. Trying to get a full pokemon set means, that they'll have to pump the story full of meaningless dribble to show that they got X/Y/Z, not just actually having a character that just might or might not be X/Y or Z.

    It's the difference between "Philadelphia", a gay man's struggle with aids (it's has a purpose) and hey, we need someone to be gay, you're now gay, please add some pointless side story to show it.
     

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