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Despite the objections of some cinema chains, the largest Hollywood studios are considering pushing ahead with a plan to offer digital rentals of films just weeks after they appear in theaters, according to Bloomberg.

itunes-movies-800x515.jpg

The report, citing people familiar with the matter, claims Universal Pictures and Warner Bros. remain in talks with potential distributors such as Apple and Comcast on ways to push ahead with the project even without theater chains.

A deal with Apple, which reportedly could happen as soon as early next year, means iTunes could supposedly offer major films as early as 17 days after their theatrical debut for about $50, or four to six weeks from release for $30.

That timeframe would be significantly shorter than the current average of three months between a major film's theatrical release and availability in DVD and digital formats, but it would also cost viewers more than an $8 to $15 movie ticket.

The revenue from the premium video on demand, or PVOD, product would help offset a continuing decline in DVD sales, which were down 10 percent in the first half of 2017, according to research firm The Digital Entertainment Group.

Disney, which plans to remove its movies from Netflix and launch its own streaming service by 2019, reportedly isn't interested in the PVOD talks.

Bloomberg first reported on the discussions in December, when it claimed 21st Century Fox, Universal Pictures, and Warner Bros. were all seeking deals with Apple to create a $25 to $50 premium movie download product.

Article Link: Hollywood Pushing for iTunes to Rent Major Films Just Weeks After They Debut in Theaters
 
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xalea

macrumors 6502
Jan 12, 2017
337
985
Not for $50, but I'm kind of over the theatre experience, which is sad. Even with all the improvements made like reclining chairs, screen/sound, etc. I'm just not into it. Last time I went everyone was reclined practically flat including some strange guy right next to me. I thought he should've at least bought me a drink first..
 

Huddy

macrumors member
Oct 9, 2009
58
27
If this really takes off I can see my local cinema doubling the current ticket price as the fall off in revenue from week 3 will "force" their hand.

Also $50! Not a chance.
 
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Agent OrangeZ

macrumors 68030
Mar 17, 2010
2,933
2,747
Planet Earth
Lol... this will make owners of Kodi streaming boxes happier because higher quality streams will be available sooner.

Why not lower the prices and encourage people to chose that over piracy? Or like someone else mentioned.... how about a premium streaming sub... something like Netflix (hell... they could partner with Netflix... they already have the infrastructure in place!) for a $30-$40 per month model... to get movies 1 month after theatrical release.
 

mmm1345

Suspended
Aug 8, 2017
507
717
I'll believe it when I see it. This move would kill their relationship with movie theaters and regardless of what anyone on the internet says, the Theaters is still a vital part of any movie release. Day and Date digital has yet to prove that it works.
 
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Jeremy1026

macrumors 68020
Nov 3, 2007
2,212
1,014
I guess I'm a stupid European, but are talking about a monthly fee like Netflix?
I read it like $50 per movie, but that can't possible be true?

Yes, it is true. $50 per movie rental. This isn't a service for one person to rent a movie to stay in. Its for families. Where Mom and Dad taking the kids to the theater costs $50 in tickets alone. Then of course the kids want popcorn and soda for another $30. Plus drive time, and while we're out we might as well get lunch.

$50 and 2 bags of microwave popcorn will be much cheaper for families than the full blown movie experience.
 

mmm1345

Suspended
Aug 8, 2017
507
717
Yes, it is true. $50 per movie rental. This isn't a service for one person to rent a movie to stay in. Its for families. Where Mom and Dad taking the kids to the theater costs $50 in tickets alone. Then of course the kids want popcorn and soda for another $30. Plus drive time, and while we're out we might as well get lunch.

$50 and 2 bags of microwave popcorn will be much cheaper for families than the full blown movie experience.

If you are going to watch it at home anyway, why would you pay $50? That's stupid. You could just wait 3 months and pay $15 - $20 to own a Blu-ray/Digital Copy or rent it for $6.
 

iReality85

macrumors 65816
Apr 29, 2008
1,098
2,371
Upstate NY
$50? Nah, I'll wait.

Not for $50.

Haha! Well that's dead in the water. $50 and $30 dollars! What a joke.

It's not really a bad deal, unless you happen to live in the sticks. Most movie theater tickets at big name or nice theaters run about $14-18 per adult. I don't even live in a big city and that's what tickets cost me. You also have to factor that you typically can't bring your own drinks or food into a theater, so that's more money spent on consessions or dinning out. It adds up quick.

Now you'll be able to have gatherings with friends or family, rent a *box office* movie in 4K, HDR, and whatever else your entertainment system can handle, and watch it from the comfort of your living room while enjoying your own amenities and company.

I don't see the down side. Especially at $30, that's almost a steal.
 
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napabar

Suspended
Jun 12, 2008
316
512
Bad idea. Will destroy theaters.

The studios are worried about the decline in DVD sales? DVD? The 1990's tech? If only they had upgraded it over the years with 1080P and 4K. Oh wait........
 
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Flojomojo

macrumors member
Aug 17, 2006
90
50
That sounds like an interesting plan, and the market will determine demand for it. As xalea said, I'm over the theater experience, it's not significantly better than home, and it's way less convenient. I can't tell from the article whether the proposed $50 price is for a single viewing, or a digital purchase you can keep forever.
 

1Zach1

macrumors 65816
Feb 8, 2008
1,210
746
Northern Va
I would definitely pay $10-12/month for unlimited movies from ITunes, I would also buy an AppleTV in that case. $50/movie isn't going to fly for my use case though, my wife isn't much of a movie fan and my son is currently too young to pay any attention to movies.
 

iMi

Suspended
Sep 13, 2014
1,624
3,199
Nope, thanks. The only way I watch movies in the movie theater is on a massive screen with a dinner and a glass of wine. That's the way to do it. Why would I pay $50 to watch it at home on a smaller screen and without all the service?

Cheaper? Maybe, but not by much.
 

JCCL

macrumors 65816
Apr 3, 2010
1,323
2,153
Pirates will definitely benefit from this, now you will see full HD or 4K rips within a couple of weeks.....

There are definitely movies that are meant to be enjoyed at the theater. Take Dunkirk off the IMAX screen and audio and there isn’t much left. But most are fine watching at home in high quality
 
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