You would be surprised. I am not sure that you ever worked or work in "high-end" sales, but the impression you leave the customer means more than you think.
Beyond that, I would rather trust the consumer that paid their money to CU, than companies that paid money to J.D. Powers. To be honest I have been part of the JD surveys, but they are generally within the first 60 to 90 days of ownership. Which really says nothing really about the quality of the product. To be fair, people like me can slam the New Beetle based on our experiences.
Forgive me, but it sounds as if you work for one of the American makers, or J. D. Powers.