No, I think you are missing the point. It is EASY to make a $350 speaker sound better than a $130 speaker. If the market responds to that, Amazon and Google will have a $350 speaker out the next week. It will sound just as good, have a better AI, and let you play something other than Apple Music.
Magical would be if Apple could make Siri not useless. 6 years and billions of dollars later: same useless Siri.
You absolutely missed the point. These so called smart assistants are all DUMB! Alexa is just as "useless" as Siri. Just like with Siri, the novelty has worn off and it's now considered the most expensive alarm clock for many Echo owners. Just do a quick search online. I can do everything I used Alexa for with my Apple Watch, and it's always on me making it far more useful and convenient.
Making great sounding speakers OTOH is definitely NOT easy, and to create one that intelligently senses its surroundings and optimizes the sound; going so far as to break down instruments and vocals and pumping them out at different angles... it's pretty mind blowing. None of it would matter if the sound quality sucked or average (like, ahem, Apple's I'll-fated HiFi), but according to initial reviews, the tech packed into HomePod isn't just marketing speak. It handily bested the $300 Sonos which to the average listener is considered a great speaker...
"The HomePod was rich, loud, crispy and in a word, stunning, with the Sonos, which always sounded great in my home, actually kind of dull, like a better than average FM radio, and the Echo like a tinny AM car speaker."
"But I did notice the HomePod was able fill a large room very well and sounded great no matter what angle I was listening from, which Apple says is possible because the HomePod is smart enough to intelligently tune itself and balance the audio to match any room or position you put it in.
Still, it was tough to evaluate the HomePod on its own, and I didn't realize just how good it sounded until I heard a nearby Sonos 3 speaker playing the same songs. The Sonos sounded OK, but the sound wasn't nearly as rich as the HomePod.
And the Amazon Echo?
Compared to the HomePod, the Echo sounded like someone was singing through a tin can a mile away. It isn't even in the same league as the HomePod or Sonos."
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What are you talking about? Home and Echo are great products.
Maybe for you. I found Echo redundant and not any better than what I already have on my iPhone and Apple Watch. In fact, I found AW more useful since it's always on me and I didn't have to raise my voice or stare at the blue light only to shut down and offer no response... that happened quite a lot. It's the equivalent of Siri's sorry, I can't blah blah, except she's polite enough to tell me she can't do something.