It's interesting, I got comped a Sonos play 5, from apple, when someone stole my Apple Watch Series 3 in transit and have been trying to decide whether to pick up a Sonos One Bundle or pick up a Homepod to complete my audio collection. I basically have all Apple products, but haven't used HomeKit or any amazon voice command devices. I'm enticed by the Sonos One bundle since I'd be able to get a taste of the Amazon ecosystem (I have prime) plus from what I've read their AI far exceeds Siri. Not to mention, after listening to the Sonos CEO on last weeks Recode podcast, I really like his strategy. Apple is really creating a silo'd closed door specifically for it's customers. I'm not entirely sure that's the right play in the long run, especially for consumers. Outside of it's superior sound, I don't really see much of a competitive advantage for Apple over Sonos at all. You can get 2 Sonos One that yes is slightly inferior, but open to all platforms. I'm loving the design and "sound" from the homepod; but I think this is one of those product categories for Apple that you'll have to wait for more software updates to truly reap the benefits. I think Sonos One is a overall better play right now, but ultimately once Apple adds additional features, AirPlay, Dual Homepod use, and user voice recognition, I think Apple will be able to get people to justify buying one, even if it Siri is inferior. Now if they also add support for more platforms then it would definitely be the speaker to buy, but ultimately it doesn't seem like that's their strategy. As consumer we really have to appreciate companies like Sonos, for giving the us the ability to choose; especially in a world that stripping us of choice with every technological advance.