An Apple-controlled, Apple-hosted demo is very far from independent reviews. I bet AFTER HP is in the wild, some of these very same players will offer full
objective reviews and the collective glowing praise will evolve into a mix of glowing praise and a variety of issues/complaints.
A story about demos: when I was in college I worked for a national electronics retailer. One line of products we sold was televisions. TVs the corp. wanted to push- that is, those with the biggest commissions/spiffs on them- got the maximum demo treatment. For example, they got the very best version of the demo video while the other TVs got a lessor version of the same demo. This made the favored TVs look like they had the best picture. Commissions motivated salespeople to go in and optimize the settings for the TVs to be sold and far-from-optimize the TVs that were not as favorable to push. This way, if prospective buyers brought in any source video (in case they didn't trust "our" house video demo ("how dare they not trust the sellers!"), the TVs to be sold would still have the best picture). Etc. Basically, the product to be sold got the best of everything. The corp controlled the narrative, the presentation, the optimization, the source files, etc. Net result: we sold many more of the TVs we wanted to sell than the others, exactly as desired by the corp. If, in the next month or quarter, some other brand sweetened their deal with the corp to become the favored TVs to push, the best video got redirected to them, optimizations & de-optimizations shifted to their sets and then THEY became the TVs that sold the easiest... until some other manufacturer sweetened their arrangement.
Now think about how the very same story elements could apply here. I'm not saying it wasn't a fair fight- I don't know for sure as I wasn't there- but I do know that whoever controlled the demo fully controlled the focus of the comparisons, the media to be compared, the emphasis of variables to be compared, etc. If that's not clear enough, take a look at this "demo" and how an audience can be moved to perceive value that is not actually there...
None of the above is putting down HP- just a caveat emptor. Now we have- what- about 20 individual faux (non) reviews to which to point, all seeming to crown HP king. However, so far, ALL of them have been wooed to present that crown by the corp doing demos that could be optimized to favor their product, that could be using different quality of sources (what if the favored product is fed lossless while the others got 64kpbs?), with complete control of the narrative in which all focus could be on only the tangible strengths of the product to be sold here.
Questions: did any of these "reviewers" get to:
- test their own audio track selections?
- make sure settings were as fair & equal as possible across devices?
- take an HP back to their offices/labs and really put it through the paces?
- ask common questions "we" consumers have been asking all along, so we could get solid answers to those questions in these "reviews"?
- Etc.
It doesn't seem so. Instead, it looks like it was probably a very nice, polished version of the old TV head-to-head demo. The TV to be "sold" won the "contest" with these "reviewers." No surprise at all- that's how it was predetermined to come out. The win was already baked in before the audience sat down.
That's GRRRRRRRREAT Marketing. But as consumers, we should see through that to some degree and consider the outcome accordingly.
Imagine what would have happened if after Apple got to do their demo, Amazon got to come in behind them and do the same demo with Amazon's narrative, sample audio files, time for tweaking settings to make their's sound most flattering, etc. Then Google came in and got to do a Google demo with Google narrative. Then Sonos. If so, would the "reviews" come out to be about the same? Would the focus points of the "reviews" still be limited to only the focus points shared in these stories? etc.