How Apple destroys small developers

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
We have developed Endurance Antivirus with hard work and a lot of time / money spent.

Last December we got a bad review from a client with an old osx and we've discovered a bug in our antivirus that didn't allowed the user to remove infected files.
We developed an update with bugfix, we asked for expedite review, nothing. After 1 month they accepted the expedited review but surprise: 2 months have passed and our app is still in Waiting for review.

Also another 2 apps developed by us are still in waiting for review.
We emailed Apple review team numerous times, they answered with the same template email. Apple has destroyed our reputation.
Because we are so small they ignore us. Other big brand apps in the same category got updated numerous times, they are making big money to Apple, that's why our company means nothing to them.
 
Last edited:

1337watchdog

macrumors newbie
Apr 24, 2016
17
8
Yes this is happening to some developers which Apple I think does not like or maybe it is some kind internal issue due the Boom of Antivirus Software from the Apple AppStore.

Also the abuse of the keyword "antivirus" is ignored by Apple, putting small developers or legit Antivirus developers in lower position.

There are lots of apps which does not have anything to do with an antivirus using the keyword antivirus abusing the Apple system.

But how we all know Apple does not tell anything.
 

Partron22

macrumors 68030
Apr 13, 2011
2,576
760
Yes
What happens when you dump the App Store?
the founder of Rogue Amoeba posted a description of what happened when he pulled his app Piezo. The result? More revenue as a whole without much damage to sales. The impetus for the move came Apple pulled the Dash app off of the App Store. In the 100 day period since the move, Dash maintained and even increased revenue and found that its users didn’t care which platform they were using – 84% of the customers simply moved over to the independent app license from the App Store license.
 

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
I thought I will receive a satisfactory answer from Apple but they don't care about small businesses.
After I have started this topic, they put all my apps in review and asked me some details about them but they put all three in rejected app. This way, they don't have to answer to their supervisors about the whole issue.
So, my apps are still unavailable in the appstore. :(
 

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
I have tried macupdate but no success because anyone can post a review there, there is no moderating. Also in the developer account there is only one app, the others are published but not on my account.
 

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
I'm so upset, I thought it will be a good business getting into appstore, all i got was a waste of time and money and people trust because clients were waiting for a bugfixed version, others for a free trial version
 

RedTomato

macrumors 601
Mar 4, 2005
4,040
336
.. London ..
I'm sorry you're having a terrible time. OSX needs people like you who care and who are developing good apps. Are you able to send out a message to all your users about your experience?

This might be a good time to reflect on your strategy for the next few years. Will you be able to make a living selling anti-virus? Apple is locking down OSX more and more. You / your team are clearly very skilled programmers if you can write antivirus apps. Maybe you can find a different area of programming that has a brighter future for you and your team?
 

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
@RedTomato thank you for your advices, all I'm thinking right now is that I lost a great amount of time and my clients trust, because of a small bug that I have fixed it but Apple didn't approved the update in 2 months. We have no chance to sell independently, we tried on macupdate and results were small.
 

enduranceav

macrumors newbie
Original poster
Nov 26, 2016
23
5
Romania
We have received Opswat Antimalware Certificate for Endurance Antivirus. Hey, Apple, when will you release my new version?
 

Pakaku

macrumors 68020
Aug 29, 2009
2,258
2,340
If you've been waiting this long on Apple, I think you should be planning on moving away from the App Store...
 

Partron22

macrumors 68030
Apr 13, 2011
2,576
760
Yes
I cannot promote it enough outside app store.
Be interesting to see just how much sales of Mac magazines has decreased over the past decade.
The number of Mac devoted websites seems down too.
Those both make promotion much harder than it used to be.
I doubt a twitter acct and a Facebook page come close to making up for those older promotional channels.
Even inside the App store that thing they call a search engines suitable for hundreds of thousands of apps makes it very hard to make new stuff findable.
 
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