What I love...
What I love about this thread is all the people chiming in, basically labelling anyone who thinks Apple SHOULD offer more than 1 year warranty, as a foreign PC-loving Apple-bashing piece of *****. I'm betting they are the lucky ones who have never bought a bad Apple.
I have only ever owned Apple computers, since my Macintosh Classic in 1991. I have never purchased AppleCare... but also have largely purchased 2nd hand Macs, as it's all I could afford - other than a PC. That hadn't even been an problem however - I had never had a Mac go bad.. until I bought an eMac in 2004. 18 months later, bang, bad cap plague, with no Repair Program in sight despite the problem being known by Apple for many many months.
Under Australian Consumer Law, Apple HAD to repair it, as 18 months for a PREMIUM product (with a premium price) is not acceptable. I pointed this out to Apple Australia, and was still told to go screw myself. Other than taking them to the small claims court, I really had no legal way to get them to repair my dead computer.
An email to Steve Jobs solved my problem (4 months before they finally did release a Repair Program), but not everyone would think to do that, nor would such an approach work every time.
The simple fact is, if Apple did extend a 2 year warranty to all consumers, their prices would go up - it wouldn't be free - as there would be plenty of machines that would have some kind of failure, large or small, after 1 year, and before 2 years.
Warranties are part of the price of purchase... so we'd be back to paying the Apple premium prices of the early days... back when Apple actually purchased premium components and really cared about their products.
There, I said it.
BTW - $268 for iMac AppleCare in Australia. That's 19% on top of the price of the base iMac.