You old f***s remember all the call-in radio quizzes?
This was when radio had a real DJ that sat in a real broadcast studio and had a real phone line. You could call in, tell the DJ what to play, respond to on-air prompts like “what was the worst way somebody broke up with you?”, chit-chat, maybe even get played on the air. The quizzes were a major pull for listenership. I remember people letting these things get in the way of their employment, hanging by the radio holding up a whole phone line when they should be minding work. (There was a movie called Nervous Ticks with Bill Pullman. I don’t recommend it. The guy goes nuts trying to get a chance to call in to such a game.)
I actually won tickets to see Behind Enemy Lines by answering a quiz. The movie was not worth going to the radio station, waiting, signing a paper and then planning time for the theater but now I’ll never forget…dang, what was that old contemporary pop station 🤔
It was sad to see these wither away. Firstly, people would answer and I’d hear them on-air and say to myself, “oh, come on, they used a computer to look on Google!”. Then the DJ’s caught on and would disqualify people if they heard key presses on a keyboard. Finally, they wouldn’t ask the question until a caller was on the line and they had something like five-seconds to answer to reduce the chance of finding the answer online.
Next thing I know, the radio personalities are gone and now it’s just the same three songs repeated by a pre-programmed computer. If I can recall, the modern American music broadcast system basically is a time-share. Each music production studio gets a certain amount of air-time and they tell the radios who to feature and how often. Therefore, you will never hear any song broadcast on a contemporary station unless it has been manufactured and vetted by some nepotistic multi-billionaires.