Heh. Sorry if some of us actually take some joy from having a happy computing experience. Also, a car is just a car; a job is just a job; "success" is just too often just a series of numbers preceded by a dollar sign; movies are just movies; and sex, even, is just sex.
When you consider how important computers have become to our everyday lives, and how much time many people spend using them, they really have quite an effect. When lots of things seem to be going wrong, and you have work piling up, many other troubles, and are just downright out-of-luck, it's often nice to have something that "just works." Seriously. I know that sounds dumb. But personally, as a university student right now, worrying about grades, exams, papers, etc., it's good to know I have one tool that won't crap out on me. I have too many friends with PC's that crapped out on them when they needed them most; and it's happened to me plenty of times, too, but my little MacBook has been a very happy little constant in the turmoil of 20 credit hour semesters + research work.
In the end, there's lots of much more important things that factor into happiness. True love, fulfillment, companionship, etc. But there are lots of things that we are forced to use in this technological age, and using bad products can often ruin ones' day. And it just piles up if it happens again, and again, and again. So it's good to have something that just works, in a world where lots of things don't. And so far, that's been my experience. I don't think it's any kind of cult; I've just had a good experience. Maybe you haven't?