BUT Apple had to kill some of the features like the HR sensor timing to get the battery life we enjoy.
Apple changed the HR timing in order to get a more true resting heart rate.
I don't think that folks outside of Apple's secret walls know whether either of these statements are true. Did Apple claim to kill the HR feature for battery? At least from the anecdotal post evidence here, battery life did not materially change before and after the update. And, competing products that measure HR continuously have battery lives measured in weeks, so HR measurement alone probably is not a major battery drain.
Second, taking a HR while your arm is not moving is not a resting HR. It is just a HR measurement when your arm is not in motion and nothing more. A wearer could have spent 9 minutes walking up stairs and happen to pause just at the time when the watch decided to do its HR check. The HR would be high, so the AW would get a bogus reading if it was assuming a resting HR.
The third defense of this change has been accuracy. But the watch HR measurement seems to be very accurate with arm in motion, in my experience. I run with my AW, and its HR matches my chest strap HRM perfectly. I do not tighten it or place it any differently on my wrist than for regular wear. It is accurate for others as well. But, then there are users who are inaccurate no matter what.
This change just seems to make no sense at all. I just chalk this change up to insanity. I would love for Apple to honestly tell us why they did it, and try to defend it with a straight face.
Back to the OP's original question. I have a 42mm sport, and my battery was down to around 45% at the end of the day for the first few days of use. After a few days of me getting used to it, the AW would be in the 60% range at the end of the day. So, it seems like your battery usage is not normal compared to mine and other posts here.