Apple re-invented itself by focusing on the entire user experience. They control the hardware, the operating system, the App store, the policies for listing applications in the App store, and so on. At the same time, they innovate and continue to improve the user experience. Nokia does not even compete in this arena.
If you are blinded by the lack of a 5MP camera or OLED screen or some other hardware spec, you are obsessed by and focused on one or two trees, whereas Apple is focusing on the forest.
If you are blinded by the lack of a 5MP camera or OLED screen or some other hardware spec, you are obsessed by and focused on one or two trees, whereas Apple is focusing on the forest.