The iPhone X is a life-changing, once-in-a-decade product, so I'm not surprised that some people will overextend to buy one. As far as priorities go, I'd have food / shelter / education at the top, followed close by iPhone X. I don't expect anyone to go homeless to buy the iPhone X, all things considered it's a bargain. Back in 1995 I bought a 75 Mhz computer w/ 8 GB RAM and 1 GB HDD for $1300. Now you can get a SUPER COMPUTER IN YOUR POCKET, more than 50x the performance, for just $1000! AMAZING!