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Not expecting to see a price hike this year. 15 Pro will most likely be priced at $1099 for 256 GB storage.
 
This is my thought process exactly. I use my phone to manage so much of my daily life from travel, banking, communicating with family & friends, making purchases, taking photographs.

It's such an integral part of my daily life, it makes sense to me to have the best version of it I can in my hand every day.
That’s exactly why I upgrade every year now
 
The have been raising prices constantly
What was the release price of the iPhone X in the United States in 2017? Hint: $1000
What was the release price of the iPhone 15 Pro in the United States in 2023? Hint: $1000

What was the release price of the 15" MacBook Pro in 2006? Hint: $2000
What was the release price of the 2023 MacBook Pro in 2024? Hint: $2000 (for the base 14" M3 Pro model - the 14" is comparable to the old 15")

Now, do inflation-adjusted prices. I'll wait for your reply.

You can do this in your local currency instead. If so, factor in currency exchange rates at the time, any tariffs, and taxes if necessary. Also factor in your local inflation rates and U.S. inflation rates (and probably rates in other countries that can affect Apple's costs).
 
What was the release price of the iPhone X in the United States in 2017? Hint: $1000
What was the release price of the iPhone 15 Pro in the United States in 2023? Hint: $1000

What was the release price of the 15" MacBook Pro in 2006? Hint: $2000
What was the release price of the 2023 MacBook Pro in 2024? Hint: $2000 (for the base 14" M3 Pro model - the 14" is comparable to the old 15")

Now, do inflation-adjusted prices. I'll wait for your reply.

You can do this in your local currency instead. If so, factor in currency exchange rates at the time, any tariffs, and taxes if necessary. Also factor in your local inflation rates and U.S. inflation rates (and probably rates in other countries that can affect Apple's costs).
But why are you ignoring the benefits of economies of scale.
 
But apple fans always brag about better resale value.
Relative to other phones.

I doubt Google or Samsung are offering anywhere near as much for android phone trade-ins, since they like want to target iOS switchers, plus those phones don't fetch as much in the grey market either.
 
Relative to other phones.

I doubt Google or Samsung are offering anywhere near as much for android phone trade-ins, since they like want to target iOS switchers, plus those phones don't fetch as much in the grey market either.
Android phones don't have high resale value because there is competition. If you need/want iOS, there is only one source, almost like apple has a monopoly. You can argue apple doesn't have one but they act like it, when there are currency exchange fluctuations, they don't eat it, they make end users pay for it.
 
It went up because either; your government put the tariffs up, or the inflation (again created by your government) made the Australian $ weaker......It has nothing to do with Apple putting prices up!
Tim Cook put the prices of all the devices up 2015 and blamed it on the U.S dollar being stronger than the Australian dollar.

What would you like to blame next Tim's personal defendurr🙄.
 
That’s a bit overdramatic. People can “spit in Apple’s face” right back by not buying it. You talk as if a new iPhone is a basic need like milk and gas.
When you're running a business a new iPhone is a basic need and if you're not able to upgrade from a 7 year old iPhone you're behind the 8 ball, not to mention having to convert to Android which is even worse.

Sounds like you've got plenty of cash and wouldn't have a clue what I'm talking about anyway, but go right ahead, defend a trillion dollar company putting up their prices in times of inflation and cost of living being at there highest.

Go right ahead🙄.
 
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And for the first time there were discounts for iPhone 15 Pro and Pro Max. That never happened to the Pro models before in Australia. If the prices for 16 Pro and Pro Max are up. Wait for a few months for discounts.
"Wait a few more months"

Yeah sure, running a business "can wait a few more months".

What is with you people and your sweeping statements🙄.
 
"Wait a few more months"

Yeah sure, running a business "can wait a few more months".

What is with you people and your sweeping statements🙄.
For buyers to wait for a few months. What business? If business can't afford to wait for people to buy things. They shouldn't put the price so high from the first place.
 
But why are you ignoring the benefits of economies of scale.
I'm not. That's a different but related matter. The commenter I replied to said that Apple has been "raising prices constantly". That's completely false so I focused only on prices.

Economies of scale factor more with profit margins for Apple. Apple mostly holds gross margins within a range (30 - 45%). Margins have been rising somewhat (high margin services are likely doing much of the uplift) but are still in the general range that they've been for Apple for decades (gross margins are around 40%). Apple's economies of scale helps Apple maintain similar margins while effectively lowering or maintaining the price to consumers.

People can argue that Apple should have lower margins by reducing prices, but that's a different discussion. What Apple is not doing is consistently raising prices on equivalent products over time.

People might argue that tech gets cheaper over time. Apple's prices show that that is true. The original Mac was released 40 years ago for $2500 (somewhere around $7500 in 2024 dollars). The comparable computer is the base iMac, which Apple sells for $1300. Even if we max out the iMac's specs, it's only $2700 compared to the about $7500 of the original Mac (2024 dollars). Or, flipping the cost around, the $1300 iMac is like Apple selling the original Mac for about $430 in 1984; that's essentially 5 times less expensive!

Economies of scale are a part of this, of course, but there are many factors that influence prices.
 
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And the iPhone is sufficiently differentiated? How so? Just because it runs iOS?

Otherwise Samsung and other Android manufactures offer very competitive offerings to Apple's flagship offerings.

iPhone SE and older iPhone's are in the lineup because competition is putting pressure on Apple to offer something or else lose that segment entirely.
The iPhone is a really great phone, but having checked out the latest S24 Ultra and Pixel 9 Pro I am really impressed with the hardware, and Android has included some really great software to take advantage where Apple has not. A glaring example is to not utilize the Pro Max display size for split screen multitasking, or even a new smaller stylus type Apple Pencil for signing documents, note taking, etc. I would love both of those features and there's simply no reason not to offer either one.
 
I don’t think there will be a price increase. Having said that, the US has, even accounting for inflation, seen wage growth, and the market there would tolerate a modest price increase. Other markets have significantly diverged, with currencies losing strength and basic necessities taking a larger portion of incomes. Although Apple customers are loyal, shoppers in those markets who are struggling may be tempted to stray. This is why Apple will want to get the new iPhone SE launched as soon as possible.
 
This is why Apple will want to get the new iPhone SE launched as soon as possible.
I think Apple is more concerned about iPhone SE4 sales eating into the more profitable iPhone 16 sales for the holiday seasons (Christmas & Lunar New Year). Therefore, Apple will delay officially announcing the iPhone SE4 until March 2025 or later
 
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"it was a hard decision, but what really did it for me was when my accountant called me up and said I'd miss my Christmas bonus this year if I didn't, I know you all would understand and will continue to love the iphone as much as my bank does"
 
All I know is it's 1000 euros and I've never been so close from moving to Android.
 
My iPhone 13 Pro Max 1Tb Blue cost £ 1,549.00 in April 2022. The new iPhone 16 Pro Max 1Tb Titanium is £1599. A mere £50 extra two years later. That's not price gouging. But the profit comes out of the huge price difference between the different storage capacity. The difference in cost between a 512GB and 1Tb chip is nowhere near the difference in the retail price... that's where the profit margins are made. BUT 1Tb is becoming essential given the size of photo and video files.

I love my 13 Pro Max but cannot wait to get my hands on the 16 Pro Max.

All that AI will dramatically increase my productivity just as my MacBook Pro M2 Max 96GB has.

iPhone 16 Pro Max 1Tb Titanium Pre-order is already in place.
 

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