Apple have failed to produce what the majority of Mac users wanted. This, along with the Pro Display, is complete overkill and far too expensive for what 99% of people outside of film and broadcast need. Also the base model for the Mac Pro is a joke - 256gb of storage!!! As for the display, it’s beautiful but only people working in a real nice need something that powerful. Apple have basically stuck their fingers up at all the graphic designers, photographers, freelance videographers and motion designers in order to create something for huge companies and it will cost them.