iOS 7 fits right in with the multicolored low cost phones that Apple has coming out. And I think that's great because Apple products have long been overpriced and undersold. Beta Siri, Beta Maps, and Beta iOS 7, these things should drive the price down. They're far from exceeding the quality of what you would get from something like a Galaxy S4, yet iPhones cost so much more, and it's good that they're changing that. They should probably stick with what they currently have. The Apple A6 chip.