MacRumors

macrumors bot
Original poster
Apr 12, 2001
53,505
15,228
Apple and HP have announced an interesting partnership

Working to provide consumers with the most compelling digital content whenever and wherever they desire, HP (NYSE:HPQ) and Apple (Nasdaq:AAPL) today announced a strategic alliance to deliver an HP-branded digital music player based on Apple's iPod, the No. 1 digital music player in the world, and Apple's award-winning iTunes digital music jukebox and pioneering online music store to HP's customers.

HP and Compaq PCs and notebooks will come preinstalled with Apple's iTunes software starting this summer. According to Steve Jobs, "Apple's goal is to get iPods and iTunes into the hands of every music lover around the world, and partnering with HP, an innovative consumer company, is going to help us do just that".

Peter Lowe, Apple's applications marketing chief, was recently quotedurging that PC manufacturers to bundle iTunes for Windows because of its distinct advantages over other services.

Rumors of an HP Branded Player and Music Store were reported in early December, but there had been no indications that it was going to be an iTunes-rebrand
 

ehawk

macrumors newbie
May 8, 2003
11
0
Michigan
This is definitely huge! Who needs downloads from PC's when you can give it to them at the time of purchase.
 

AirUncleP

macrumors regular
Dec 19, 2002
189
2
USA
All Apple has to do is get it in the hands of the masses and this sounds like a step in the right direction.
 

Plissken

macrumors newbie
May 23, 2003
23
0
Tennessee
This is huge! HP/Compaq is the largest computer corpoation in the country and they just turned to Apple for some product outsourcing. Talk about recognizing a popular market dominating product! this will be a very good entrenchment tool for the future of Apple and the iTMS/iPod product line.
 

me_94501

macrumors 65816
Jan 6, 2003
1,009
0
As long as it's a blow to MS's music plans, it's good, even if the iPod itself loses share (though Apple would likely get money from licensing).
 

tny

macrumors 6502
Jun 3, 2003
406
46
Washington, DC
Either HP or Apple is out of its mind. Either 1. Apple has given up on the idea of using the iPod to entice consumers to its computing platform, and figures it's worthwhile just to go after their MP3 player dollars, or 2. Apple thinks it's still a sound strategy, and HP is handing them a major victory.
 

srobert

macrumors 68020
Jan 7, 2002
2,062
0
Well... at least they won't be able to say that you can only get AAC form iTunes and can only play those on the iPod.

This is BIG news. That's the second big argument that they were touting against the iTMS that is not valied anymore. (First one was that ITMS had only 350 000 songs as opposed to 500 000)
 

agreenster

macrumors 68000
Dec 6, 2001
1,892
2
Must say that this is an extremely suprising alliance. Why this wasn't announced at MWSF is beyond me.

I usually dont do this but,

:eek: :eek: :eek: :eek: :eek: :eek: :eek:

I think the situation warrants it.

Good for Apple and HP. 'Bout time something like this happened.
 

ITR 81

macrumors 65816
Oct 24, 2003
1,052
0
Originally posted by Stoffel
Sounds like a good idea. I wonder how it will look like. Probably not so well designed.....

Probably same iPod just different faceplate cover with HP or Compaq logo on the back.


How much of the PC market does HP and Compaq hold? Around 30% or so?

Looks like iTunes and the iPod will be gaining even more PC users.
 

Coleco

macrumors member
Dec 15, 2003
45
86
Good idea

This is no different than HP selling printers in the Mac market.
I'll bet these will be identical to iPods except for something like a color variation and an "HP with Apple technology" badge.

Could make for some good price competition, but you've gotta wonder how the retail market will choose which player it will carry.
 

hvfsl

macrumors 68000
Jul 9, 2001
1,853
160
London, UK
I wonder if HP's iPod will be cheaper than Apple's, like the Mac clones were when Apple allowed clones. I wouldnt mind getting a cheaper iPod, even if it did have a HP logo on it. I could always put an Apple sticker on it. :D
 

jholzner

macrumors 65816
Jul 24, 2002
1,384
0
Champaign, IL
I hope Apple is getting a small fee for iTunes being preinstalled on their PC's too. I know it's free to download but to let a pc vendor include it should cost a little :)
 

the_mole1314

macrumors 6502a
Sep 16, 2003
774
0
Akron, OH
I have one big problem with this: the re-branded iPod. I mean, what would it be? Would it just be the iPod, Apple logo and all, or a whole new shell? I'm worried about the iPod.
 

QCassidy352

macrumors G4
Mar 20, 2003
11,669
5,135
Bay Area
hmm. I wonder how much the "HP ipod" will be like the real ipod. The same thing with an HP on the back instead of an apple? Or slight cosmetic modifications?
 

Marlon_JBT

macrumors 6502
Sep 22, 2003
259
0
Detroit, Michigan
This is huge.

iTunes provided by HP Compaq

hPod Music Player

What will Apple think of next? Hopefully all of this money from licensing will go towards research and development for future Apple products.

I'm with Coleco... this is probably going to be a badge engineered product, maybe with button and UI relocations/modifications.
 

achmafooma

macrumors regular
Oct 14, 2002
150
0
Northern Virginia
This'll be huge... really huge. I know a number of people who hadn't even heard of the iTunes Music Store... the same types of people who don't know that they can download Netscape instead of using Internet Explorer.

Lots of people only use what comes with their computers. iTunes being bundled with HPs is going to be HUGE for Apple.

And when people get familiar with Apple and how cool Apple's stuff is, maybe their next computer won't be another HP, but a Mac. Just the mindshare boost will help Mac marketshare in the long run.

Mindshare is important, and the more Apple gets the better. Things are already looking up (no more derisive looks from IT nerds when you mention "Mac" in their presence... heck, half the IT nerds I know [including myself] are switchers now).

But where most IT nerds at least have a healthy respect for Apple now (hey, it's UNIX!), having iTunes on every HP user's desktop will help immensely with mindshare among "average" computer users who--in many cases--hardly know a thing about the iPod, iTMS, or the Mac.
 
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