HP is trying way too hard to be seen as the innovator of the industry and it looks sad. Of course, I'm glad they are trying, but it just comes off as desperate when they have to tell the press that they are the taking the "mantle of innovation". Real innovators don't tell others that they are innovators...because they don't need to. They show it through great products that bring new things to the table. HP has tried to copy Apple's design language for years and it didn't work, so now they are going to just try and churn out flashy, shiny products in the hopes that they will finally be seen as premium and high end. Hell, that new Spectre even has an extremely high-end model that has real gold and diamonds embedded in the chassis! ($18k Apple Watch Edition, anyone?) If anyone is innovating in the PC industry, it's probably Dell with their XPS series which genuinely offers something desirable (InfinityEdge displays with ultra-thin bezels) that it's competitors don't have.
HP tried to "improve" upon Apple's new MacBook, which is admittedly flawed with its atrocious keyboard. However, in their attempt to improve upon it by making it thinner, have more ports, and power, they totally turned the new Spectre into a completely different machine. This seems more like a MacBook Air competitor than anything else. This just proves, to me anyway, that they totally didn't get the vision the Apple has for the future of notebooks. The one port on the MacBook was a conscious choice because Apple believes in a mostly wireless world where we do things through Bluetooth and the cloud...not wires and external peripherals. They used a Core M processor because it provides good performance for the consumers that it's targetted to...people who want ultra-portable notebooks who don't even use half of the performance that their i5 and i7's offer them, but would rather have a thin, lightweight design and completely silent machine. By changing all of these things, HP proves that they truly don't get it and that their attempts at innovation are rather shallow. And, I mean, come on! The new Spectre has a 13" screen and gigantic, chunky bezels...of course there is room for more ports!
If HP really wants to innovate, perhaps they should try to do something about all of the bloatware they ship their machines, and maybe their awful customer service too!