HTC Calls Out Apple and Samsung in New Rap Video 'Hold the Crown'

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 3, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    HTC last week published a video to its YouTube channel, HTCAmerica, which satirizes HTC's biggest competitors - namely Apple and Samsung - with a song sung by rapper Greg Carr, known as "Doc G."

    The video, fully titled "Doc G's HTC Anthem "Hold the Crown" w/ David Bruce," centers around the rapper interacting with various people dressed up as smartphones from the various companies. Carr, known mainly for his time in the group P.M. Dawn, is joined for a majority of the video by HTC's own David Bruce.

    The song's lyrics (via Engadget) include jokes about everything from Apple's inferior performance and sound ("Your chip is slower, But you'll never touch our BoomSound") to Samsung's "overrated" Galaxy ("More than a few clowns stole what we originated, We own the universe, your Galaxy is overrated"). It also includes general riffs on HTC's most popular features like Extreme Power Saving Mode and references to HTC CEO Peter Chou.

    The company also released an interview on the same YouTube channel in which Bruce questions Carr about various topics ranging from his time with HTC products to his thoughts on the competition. During it, the rapper states he's been "a huge HTC supporter for years," and believes HTC has "the best phones created."

    Article Link: HTC Calls Out Apple and Samsung in New Rap Video 'Hold the Crown'
  2. DevinRajaram macrumors newbie


    Feb 13, 2012
    New York
  3. acctman macrumors 65816


    Oct 26, 2012
    seriously... so it's come to this? HTC should just hang out with Blackberry in the corner.
  4. xeni macrumors newbie

    Apr 10, 2013
    Good Lord. Someone needs to get fired.

    Also, isn't it a little ironic that HTC's phones run Android, itself a copy of iOS? ;)
  5. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Let them dream their dream. They will be sad after they wake up.
  6. Iconoclysm macrumors 68020


    May 13, 2010
    Washington, DC
    HTC is really claiming they had an aluminum body phone before Apple...
  7. joshuaclinton macrumors member

    Mar 28, 2014
    "it took you copycats six times to get it right"....implying that they love the iPhone 6?
  8. thekeyring macrumors 68040

    Jan 5, 2012
    It's risky insulting Apple, their brand image is so strong.

    Google's "Android: Be Together, Not the Same" ads are only a slight dig, and Microsoft's Cortana ads are brilliant. But Samsung's ads insulting Apple and it's users make me glad the company is slowly losing money quarter over quarter.

    I thought HTC would be better than this.
  9. Derekuda macrumors 6502


    Oct 2, 2004
    They are referencing the 4.5 inch screen. (which I still think is too big for a phone.) Can we just all please go back to the iphone 3.5 inch display?
  10. thekeyring macrumors 68040

    Jan 5, 2012
    Doesn't HTC know that the iPhone 6 is the 8th generation iPhone?
  11. Omegatron, Feb 3, 2015
    Last edited: Feb 3, 2015

    Omegatron macrumors newbie

    Oct 27, 2014
  12. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    Well, it looks like they've got the ghetto ass homie market segment thoroughly addressed... #####
  13. thegrants82 macrumors 65816

    Jun 15, 2013
    Right here
    Thats actually pathetic. More like a high school production than anything else. Oh yeah...hey HTC, you didn't talk about your crappy camera. Whats up with that?
  14. Derekuda macrumors 6502


    Oct 2, 2004
    The problem with Samsung is not their hardware. I have a galaxy S4 and I think it's amazing! It's the altered software that is the "arrow to the knee" if you get my drift. Pure android would be amazing, but Samsung has to alter and bloat it up with junk and at the end of the day, the user suffers. Rooting can fix this issue, but the point is, is that users shouldn't have to.
  15. epoints macrumors newbie

    Dec 16, 2014
    it's stupid funny....

    ppl still dont get it....HTC might be the best device but iPhone is still the best phone.
  16. Magnum Assassin macrumors newbie

    Feb 3, 2015
    "Your chip is slower" ?
    Do they know anything about processor benchmarks?!
  17. maflynn Moderator


    Staff Member

    May 3, 2009
    LOL, that's kind of funny, though they didn't intend it to be. HTC started making money when they carved out a niche for them, and stopped trying to go toe to toe with Samsung and Apple. They'll start losing out again if they want to compete on that level again.
  18. JaySoul macrumors 68030


    Jan 30, 2008
    Hang on...

    Hold The Crown = HTC

    Wow. Just wow.
  19. thekeyring macrumors 68040

    Jan 5, 2012
    Yeah, TouchWiz has it's problems, but the phones I think aren't bad. Just their campaign is garbage.

    Honestly, if Samsung hadn't run their ad campaign then my reaction to Apple overtaking them last quarter would be "Wow, Apple are doing well they've overtaken Samsung".

    Since Samsung decided to deliberately go after Apple and it's users, I can't help but thinking "Ha. Good on Apple."
  20. mrgraff macrumors 6502a


    Apr 18, 2010
    "Y'all can't be serious, man"

    Summed up in the very first line.
  21. CasinoOwl macrumors member


    Jun 20, 2007
    Palm Springs, CA
    I like the HTC phones, but this was just awful.
  22. fallenjt macrumors 6502a

    Jul 3, 2013
    HTC are dying too. They have nothing new since M7 design. Look like they are in design crisis...they're not better than Samsung in term of profit. When the Nexus 6 and GS6 come out, HTC One will be DOA.
  23. cleirac macrumors 6502

    May 7, 2014
    Look at another desperate copycat company which has sagging sales and was sued by Apple & had to setttle out of court so they can have access to some of Apple's patents. No shame. And that ad is pathetically corny.

    Oh wait, HTC who?


    Hurrah The Copycat
  24. jm001 macrumors 6502a


    Sep 19, 2011
    Wait is this for real? I mean is this a real commercial?

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