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Apr 12, 2001
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HTC today sent out emails and updated its website with a teaser image for an upcoming event that will see the launch of its next flagship device.

The image in question features smartphone components overlaid with a date, and given that HTC is teasing a new smartphone, it would be logical to assume these are HTC components, but as AnandTech points out, HTC's image features iPhone 6 parts.

htcteaserimage-800x400.jpg
HTC's teaser image​

It is not clear why HTC is teasing its next-generation smartphone with components from an Apple device that's four years old rather than the upcoming device or at least an HTC smartphone, but it's an embarrassing mistake for the company to make.

ifixitiphone6components-800x537.jpg
iPhone 6 components, via iFixit​

HTC's May 23 event will likely see the debut of the HTC U12, the successor to the HTC U11.

Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."
"We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right - they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more..."

Article Link: HTC Shares Teaser for New Phone That Inexplicably Features iPhone 6 Parts [Updated]
 

mackonsti

macrumors newbie
Jan 14, 2009
10
5
Muppet Show
Lazy marketing
Or cheap-o marketing.
Or teasing us indeed to see if people (or experts) would actually notice.
Or just found these parts in some bin and decided to do origami (still, lazy, yes).
Or we go back in time.
Or the Photoshop guy just blatantly copied images from the now-obsolete Google Images service :)
 
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McG2k1

macrumors 6502
Jun 22, 2011
283
460
I find this more interesting than apple marketing. I’m sick of tweens not knowing what a computer is or snowflakes dancing on streetcorners. An indecipherable tech angle actually catches my attention now.
 
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WarHeadz

macrumors 6502a
Aug 30, 2015
900
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Long Beach, California
Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
 

DVNIEL

Cancelled
Oct 28, 2003
949
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Pleasure to repair with an iFixit score of 6 (iPhone 8, 8+ and X)


Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
 
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