I think this was so smart of them! They are getting so much coverage because of this. They couldn’t pay for this kind of publicity.
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HTC Shares Teaser for New Phone That Inexplicably Features iPhone 6 Parts [Updated]
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Good point.
I’m not sure “all publicity is good publicity” applies now. That was true when most people were NOT looking for something to make fun of. The thinking then was that just having folks know your product exists was worth it... you’d always have the opportunity to turn around the negative publicity. Now, that negative publicity lingers online for a quick Google search to pull up.
https://www.ereleases.com/pr-fuel/biggest-pr-myth-of-all/
So, whether it is bad publicity or not will be determined by what happens after the product goes on sale. If sales of that new phone is less than they’d like then it could be said that the image would have been a bad move. Or, maybe sales were GOING to be horrible, but now a few more people know about it, so sales are simply “bad”.
Yah, I'm not buying it, the Marketing Department response, that is. That was a desperate attempt to deflect away from the huge mistake that their department made in preparing this imagine. No consumer would see that explanation in the image. Are they trying to say that the new HTC phone will be "elegantly" designed on the inside, a radical departure from previous phones that they've made? Why would a consumer care about that?
Sorry, try again HTC. You've been walking the fence of getting my respect, but fails like this push you over the edge.
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Yes, if this was intentional, then it worked.
Sorry, try again HTC. You've been walking the fence of getting my respect, but fails like this push you over the edge.
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Yes, if this was intentional, then it worked.
Lazy? Fantastic marketing,..made front page of Macrumors & people like yourself are commenting on it! Lol,..perfect Marketing 101!
Again, how does this help them? It seems like you guys don't understand that not all talk is good talk...
That may be a new ridiculous backpedaling record. Sympathy for anyone who actually believes that sad little “clarification.”
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Utter horsesh!t.
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You really don’t understand adverising, then.
Out of curiosity, were you there for planning on this advertisement? If so, could you share what was actually said behind closed doors? Or was it an uneducated, assumption? Seems like this method of advertising works, and pretty well at that.
"iPhones are a pleasure to service and repair"
... and iFixit's repairability scores accurately reflects that... NOT!
... and iFixit's repairability scores accurately reflects that... NOT!
It's called mindshare. I hadn't even known that they were planning a new phone. Now, maybe I'll look into it. Maybe I'll consider buying it. Personally, probably not, but my point is that mindshare is pretty important, and that's what this pretty successfully generated from a segment of the market not likely to actively go out and seek information about their new phone. Mission: accomplished.
Those scores aren’t for professionals, they’re for novices. I can change an iPhone screen in 15 minutes with my hands tied behind my back. Any technician could tell you iPhones are EASILY the most serviceable.
Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."
I can't think of many things I care less about than what my phone looks like on the inside.
It's a sad state of affairs in the world when people think that producing an ad that no one understands and needs to be explained is an action that is worthy of praise. This is along the line of eating tide pods and snorting condoms for attention.
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Works for what? They aren't going to sell more phones just because their terrible ad gets attention. It shows they don't know how to advertise it doesn't make people want to buy their phones.
I mean, there have been several Apple commercial's that have shown literally nothing, and wouldn't make someone want to buy their products. Ex: What is a computer? Or several of their random ad's in the past years.
There have been other users that have commented about how they are now aware of a new product, and have looked into it, BECAUSE of this ad. Whether they purchase it or not, they have at least shown interest in it. Now if you aren't interested in it, besides being a hater...why are you commenting on it in the first place?
People “showed interest” in the Star Wars kid. And, HE’s a box office superstar now, so it totally works!
I don't know specifically what model phone it came from, but my Samsung Galaxy S7 has a very similar tray. It holds both the SIM card and a micro-SD card on a single tray.
The scores are relative. iPhone screen/battery replacement is definitely easier than other big-name phones, but they are also more difficult than prior models (e.g. the iPhone 4 series) or those with user-replaceable batteries (which, sadly, are harder and harder to find.) And their repair scores cover more than screen/battery replacements. They also take into account the ability to repair/replace other parts and the fact that the digitizer, display and glass are fused together (forcing you to replace all three when one breaks). 6/10 seems like a reasonable score to me.
All I can say here is that when this model ships, it had better be the pinnacle of elegant design. If it's their usual kind of slapped-together design, everybody who saw this ad and their explanation is going to remember and laugh them out of the room.
Doesn’t seem reasonable to me. There are no modern smartphones without the glass and LCD fused together, and it would look like crap anyway. Also, it was a bitch to change the screen on the iPhone 4, it’s way easier to do it on modern iPhones. Every part of the phone is replaceable. It seems as thought anything short of a fully modular device will get below a 7 on ifixit.
Sounds right to me. They are giving an estimate about how hard it will be for a typical owner of the device to repair it. They're not talking about how hard it will be for a professional with specialized tools and training.
You, as (I assume) a trained professional, don't need a blog like iFixit telling you how to repair phones.
Of course I wasn’t in the room. But I didnt need to be. I’ve been working in advertising for a long time and to me these kinds of “me too” sniping ads are ok for awareness, but seriously deficient in helping to build a brand. Constantly referencing other brands is a weakness that rarely ever leads a brand to have its own, clear, and sustainable identity. Tell me why you’re great, make me feel something. Stop griping about and dissing other brands. Makes you look petty and insecure. And you’ll never, ever have the profit margins or high quality customers that the market leader has by acting and advertising that way.