They weren’t the first touch screen phone, nor the first touch screen tablet, nor first smart watch. Yet most people would say iPhone, iPad, and Apple Watch were pretty innovative.
Yes we have been hearing this for sometime. After iPad their innovation engine kind of stopped. Playing safe by carefully looking at failed attempts of their competitors (& sometimes suppliers) is not that difficult for a trillion dollar company like Apple...
Every area in the mobility space (except SoC) they are behind competition. May be they are really really stuck with their huge baggage...