Hundreds of Apple Employees Working On Apple-Branded Electric Vehicle

[MikePLP]

Just like Macs are cheaper than other computers and iPhones are cheaper than other smartphones because of Apple's scale.

Oh wait.

Just like how Teslas are cheaper than most cars?

Oh wait...
LOL

 

[Macboy Pro]

Finally a car WITHOUT WINDOWS!!

 

[Peace]

Sounds to me like Apple is building the automobile to specifications just to have a car to test their secret software on.

Apple is not going to be making cars. Not enough profit margin in it.

 

[Macboy Pro]

comes with a $1000 proprietary charging cable.

And no Windows !

 

[AppleScruff1]

Even more important is where will this car be made?

Foxconn?

 

[liavman]

Let us assume it is true. How will apple sell this?

Like iPhone by forcing a new model on how carriers did business?

Or

Like Apple Pay by going along with the existing infrastructure?

I think it will be more the latter given all the trouble Tesla had with state regulators and car dealerships.

Unless, unless, they mix it up and let dealership compete for its business so Apple can control the terms like fixed prices.

 

[FieldingMellish]

It'll require an Apple Watch for contactless entry. That's the reason for this development.

 

[oliversl]

There you go, secret lab? Secret project? There is no such thing as secret project under Tim Cook.

Anyway, I don't see a car coming from an Apple Store. Is just a side project to keep Jony Ive entertain and inside Apple.

How about hundred of engineers to keep iOS and OSX bug free?

 

[cleirac]

Apple is doomed!

iAirplane is next...

 

[AppleScruff1]

Let us assume it is true. How will apple sell this?

Like iPhone by forcing a new model on how carriers did business?

Or

Like Apple Pay by going along with the existing infrastructure?

I think it will be more the latter given all the trouble Tesla had with state regulators and car dealerships.

Unless, unless, they mix it up and let dealership compete for its business so Apple can control the terms like fixed prices.

They will sell and service it at the Apple Store.

----------

And it will be milled from a solid block of aluminum.

 

[Michaelgtrusa]

Foxconn?

Unknown as a car plant cost a cool billion.

 

[bhferguson]

I have a tough time believing that Apple is suddenly going to get into the car business......BUT:

1) Us in 2004: I have a tough time believing that Apple is suddenly going to get into the phone business.

2) Apple is always looking for something new to disrupt - what is more ripe than the car? Apple is a green company, they are active in trying to make a positive environmental impact - maybe this is where it gets big for them?

3) Tesla....Toyota....electric cars are too big for Apple. Apple has more money than our own country. And they've proven they don't have to be "first," they just have to get it right. Electric cars are not new....

So, like buying a lottery ticket, I'll play into the fantasy for a few. Who knows.

 

[GuitarDTO]

Finally a car WITHOUT WINDOWS!!

 

[AppleScruff1]

Unknown as a car plant cost a cool billion.

Peanuts for Apple.

 

[mejsric]

Well... I guess Samsung will rebuild thier car business.

 

[iapplelove]

When you are worth 700 billion dollars you can try anything at least once.

 

[Tom8]

Battery life: 10 hours standby. 35 minutes usage. The incredible Apple Car

 

[MikePLP]

Even more important is where will this car be made?

It will be made in USA. If it was cheaper/better to make cars in China, Ford/GM/etc will be making their cars there, not here. In fact, foreign car companies make their own cars in the states! There's obviously a good reason for that.

 

[nebo1ss]

They will be available in Gold, Slate grey and White. Will be equipped with lightning connectors for charging and windows will be an optional extra.

----------

It will be made in USA. If it was cheaper/better to make cars in China, Ford/GM/etc will be making their cars there, not here. In fact, foreign car companies make their own cars in the states! There's obviously a good reason for that.

There is a good reason it is the only way they allowed to market their cars in the US.

 

[decksnap]

Well if there's one industry that needs a revolution in the purchasing process , it's automobiles. If they ever made a car, surely this part of the equation would be reimagined.

 

[Moonjumper]

I'm doubtful, but if Apple are making a car, I hope it is truly disruptive. Maybe they are the rumoured non-car industry partner for Gordon Murray's iSTREAM process. To quote Gordon Murray:

iStream gives a newcomer a chance to leapfrog OEMs, so for them, not only are they catching up, they have a structure that’s lighter, stiffer, more durable, safer and more flexible from the point of view of product strategy

a full suite of tools, to help somebody get from an idea on a bit of paper to the cars coming off the line. We could very, very simply make an Apple or a Google or a Sony or anything like that. And because iStream doesn’t need the massive investment that stamped steel does, the risk – there will always be a risk – is but a fraction of what it would be if they tried to do it any other way.

Quotes from here: http://www.automotiveworld.com/megatrends-articles/exclusive-interview-gordon-murray/

iSTREAM: http://www.gordonmurraydesign.com/GMD/iSTREAM.html

 

[mcdermd]

Sounds to me like Apple is building the automobile to specifications just to have a car to test their secret software on.

Best comment in here. Automobile software systems, not entire cars.

 

[AppleScruff1]

Just imagine people waiting in line for days to buy an Apple car. And they'll only sell it in the US at first, so there will be tens of thousands of line sitters buying up all available stock for the scalpers to sell overseas.

 

[miamialley]

Do they have to do everything? What happened to doing a few things really well? They are branching out farther and farther.

 

[MikePLP]

How long before fanboys of [insert your favorite car company] start trolling on Apple article message boards like samsung/microsoft/android/nokia/blackberry/PC fanboys?