This sounds like Apple trying to push around another Corp. Being so successful gives Apple this power. And they abuse it when they desire too
not sure how this will work out in the auto industry.
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Hyundai Executives Said to Be 'Divided' Over Prospect of Apple Car Partnership
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not sure how this will work out in the auto industry.
An apple logo on a cool, sporty car, that just doesn’t fit well to me. They probably come up with a sub-brand and a new logo that’s more fitting to the automotive industry.
It’s money on the table. If Hyundai doesn’t want to come to terms, Apple will find another company to do it. In countries outside the US, this is likely to happen. A car manufacturer should not feel so proud to walk away.
C'mon apple. Do a join venture with Toyota or Honda
By the time Apple gets a car manufacturer to "put their big boy pants on", Tesla will having flying cars, and then start working on the Enterprise NCC 1701.
It would be perfectly reasonable for Hyundai to walk away if it is not going to work for them just as it would be for Apple to walk away. The customer isn't always right and it doesn't always fit in with your business strategy.
When you buy a Hyundai car today, you have the choice of different models, and each model you have a choice of options. I suppose Hyundai would know how to build _any_ car with a choice of options, so it would be strange if they wouldn't offer that for an Apple labelled car. And I suppose that if they build a car for Apple, that would not be a new design from the ground up, but be based on existing cars, so having different models also seems quite possible.
I am often critical of Apple (as I am of many others, as a demanding customer) but I do also recognise the good stuff, and am interested in technology as a whole.
If Apple is so bad to you, I am not entirely sure why you are using your precious time coming to this site. Genuinely seems a bit of an odd use. 🤷♂️
The problem is obvious. When there are quality problems who gets blamed? People will go to Hyundai service departments and yell at them. No one will drive to the Apple store to complain.
unless they need a charger. In that case Apple deserves to be yelled at about not including one with the Apple car.
unless they need a charger. In that case Apple deserves to be yelled at about not including one with the Apple car.
There's one big difference between phone luxury and car luxury: Even the most expensive iPhone, a huge percentage of people in Europe and the USA can buy them. Many _shouldn't_ because they should get their priorities right, many _don't_ because they are a bit tight, but most people _can_. A luxury car is different: Most people can't buy them. To buy the most expensive iPhone, all I need to do is figure out how to tell my wife I needed. To buy a £80,000 car, I'd have to make some drastic changes.
What would Toyota or Honda get out of that? What do they need Apple for? And I still argue Apple will never be just a piece of tech in someone else’s product. They’ll find someone they can partner with on manufacturing but it will be an Apple branded car. And if that can’t happen then there won’t be one.
I would not buy a Hyundai at any cost
they have terrible resale value
Apple should have partnered with HONDA or TOYOTA.
Those 2 are the top selling brands in the USA and also abroad.
The Accord, Camry, Civic, and corolla are all 300,000 mile cars for longevity.
they have terrible resale value
Apple should have partnered with HONDA or TOYOTA.
Those 2 are the top selling brands in the USA and also abroad.
The Accord, Camry, Civic, and corolla are all 300,000 mile cars for longevity.
I can’t see what is the benefit for Hyundai. They are the one will do R&D, they are they one will manufacturing Apple Car, they are the one will end up doing maintenance and they are the one gets all the blame when something goes wrong. And all these thing cost money, do you really think Apple gonna absorb all the costs?
And Apple will just dump them after few years.
If Apple ever launches a car, it will be the Tesla revenue model. Car ships with everything, but some features will be pay fetures, cheaper upfront.
At the point Apple launches a car, I'd expect 90% of car sales already being electric and autonomous driving being mainstream. ATM it's just so hard to be the pioneer, fighting regulators, big oil, advancing battery tech and building out the charging infrastructure as well as logistics.
Apple will kill this deal simply because Hyundai can’t keep quiet about it 😂
The benefits ( on the surface ) is scale. If you have excess capacity or empty plant, you want to use them to maximum. Or even use the opportunity to expand manufacturing volume. On the assumption Apple Car is going to sell way better.
It would have worked for smaller manufacturing, which has the known how but not the scale, marketing and resources. Hyundai isn't exactly small anymore but they are also not Toyota or VW either. So it is the dilemma.
But unless Apple actually have their own servicing centre, if they are going to rely on Hyundai for that they might as well forget about it.
Given Apple is a premium brand and product I do not know if Hyundai is the right partner. Nothing wrong with their cars, but that is not a brand anyone associates with premium. If it goes like some partnerships Hyundai will be left holding the bag after Apple figures out what they need to know.
I see the whole thing as highly unlikely, but way more likely than Apple trying to open an automobile factory. Tesla pulled it off, but the timeframe it took them would not work today. They need cars in the next few years before any of the traditional automakers deliver a product worth owning. As it stands most of them are close to 10 years behind Tesla and the only advantage they have is that they already manufacturer cars.
I see the whole thing as highly unlikely, but way more likely than Apple trying to open an automobile factory. Tesla pulled it off, but the timeframe it took them would not work today. They need cars in the next few years before any of the traditional automakers deliver a product worth owning. As it stands most of them are close to 10 years behind Tesla and the only advantage they have is that they already manufacturer cars.
What you're describing is a badge-engineered vehicle. That's not what's happening here. This wouldn't be an Apple "labeled" car. This would be an actual Apple car assembled by Hyundai. Apple is looking for a contract manufacturer, not a brand partner. Think Foxconn making iPhones, not Toyota/BMW (Supra/Z4) or Toyota/Subaru (86/BRZ). Apple is thinking the exact opposite of what I bolded in your comment. From the article: "Apple reportedly wants to source major components of its own design – frames, bodies, drive trains, and other parts – from a variety of places and rely on Hyundai or Kia, a Hyundai Motor Group affiliate, for a final assembly site." As for different models, that would be a future consideration based on the success of the initial single model offered. That single model would have trim levels (think 12, 12 Pro, 12 Pro Max). If the initial car is successful, Apple could offer a new model (think iPad after the success of the iPhone).
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Hyundai already makes cars that cost close to the mid-50's (Genesis) and close to the 50's (Palisade).
Unless the car outdoes the Tesla in almost all areas it will be dead on arrival. The Tesla's I have been in are awesome cars far exceeding what other manufacturers offer now or will deliver (at similar price points).
The history of other Apple products shows that they are cheaper, or just as expensive as the competition, better and supported longer.
Battery deliberately crippled to make you buy a new one.
Repairable only at apple authorised workshops that charge 3x the price that anyone else charges for the same type of repair jobs. Get a cheaper part or salvage one - you car will refuse to start.
Anyone who goes for this deserves to re ripped off. Cars are fairly cheap and established technology. No one needs the Apple ‘make-our CEOs-grandkid-richer‘ approach here.