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Wasn't that somewhat the reaction of the then Palm CEO to the iPhone?True. After all Hyundai has learned and struggled for a few years here figuring out how to make a decent car. PC guys are not going to just figure this out. They’re not going to just walk in.
(The responses to this will determine who knows history and who does not
Don't forget the Arm chips for Macs. They also will never be able to beat Intel (or AMD, depending of the colour of fanboy) in making a computer chip. There's just no way an iPhone chip will beat Intel!!!
I know. “Contractor” was bad wording on my part, but the part about interchangeable logos was the important bit because they Kia used to exist only as a brand in Korea. They mostly existed to make cars for others, mainly Ford, since Korea is was a tiny car market without much money. I don’t know if they really want to go back there for the world’s largest company.
You're right, of course. My thinking is that Lucid is the obvious target, with a new U.S. plant and not a single car sale as yet. Buy out the other investors and make Apple cars using some of the cool designs Lucid has shown.
Apple is a design company - that’s their “value added.” I seriously doubt they would be interested in buying Lucid or using Lucid’s designs. I also doubt they’d be interested in using a factory with no history of churning out cars reliably - look at all the trouble Tesla had bringing up it’s Fremont factory.
I had/have 3 pre-2016 MagSafe MacBooks, 7 iPhones and 3 iPads and have never had a single frayed charging cable. I have absolutely no idea what you guys do that they fray.
I wonder if Apple's end game with Hyundai is just to eventually buy Kia from Hyundai. Then Hyundai can really focus on the higher end Genesis brand.
This makes me think about when Motorola and Apple teamed up on the Motorola RCKR— Apple had nearly any control with the RCKR, and with the lessons learned they made iPhone. Before iPhone carriers ‘controlled’ the manufacturers. iPhone turned that around. I wonder if Hyundai is also thinking about being strong armed that way..
Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been in the air over the last few weeks, and a new Reuters report today provides further details on the state of play between the two companies.
According to the report, the outlook for a deal has dimmed because Hyundai executives are divided over the prospect of working with Apple. Hyundai's main concern is that it could become a contract manufacturer for another brand.
According to the report, Apple and Hyundai first started talks over a car partnership in 2018, when Apple's car project was headed by Alexander Hitzinger, who now works for Volkswagen. However, progress in the talks has been hampered by Hyundai's historical reluctance to work with other companies.
Despite its reluctance, Hyundai is said to have excess capacity, therefore contract manufacturing would help it secure production volume.
Apple reportedly wants to source major components of its own design – frames, bodies, drive trains, and other parts – from a variety of places and rely on Hyundai or Kia, a Hyundai Motor Group affiliate, for a final assembly site. Previous reports also suggested that Kia's Georgia plant in the U.S. could become the production base, which would suit Apple better.
Rumors that Apple is in negotiations with Hyundai first surfaced earlier this month, suggesting that Apple is planning to work with the automaker to produce electric vehicles and develop batteries due to the high costs of the technology and the necessary production facilities.
Hyundai initially confirmed its electric vehicle discussions with Apple in a statement to CNBC, but the statement was revised hours later with no mention of Apple. Apple has not commented on reports of the negotiations.
Reuters last month reported that Apple Car production may begin around 2024. However, a report from Bloomberg last week said that the Apple Car is "nowhere near production stage" and could be ready in around five to seven years.
Apple and Hyundai reportedly want to reach a partnership agreement for the upcoming Apple Car by March, although today's report seems to cast doubt on any deal being signed off anytime soon.
Article Link: Hyundai Executives Said to Be 'Divided' Over Prospect of Apple Car Partnership
Because I still have hope that Apple falls apart and talented people with passion to bring creative vision to people will form a new company, that will become much more successful than this horrible transnational evil tech corp. Apple has become to be. Wanna get straight to the point? Name something Apple invented since Cook came to power. That's right, nothing. Oh, wait, their trash-can Mac Pro, that no one remembers today because of what a failure it was. They aren't even good at exploiting poor Steve's ideas, that's how bad Apple has become. And when you become bad, when there is no vision, no goal - only selling more of the same stuff - you only choise is to sell your ass, which mr. Cook became very good at. Praying to see the day this horrible spectacle ends, and people, who are true successors to Jobs vision will get their opportunity at creating new Apple.
