I don't get it

Discussion in 'MacBook Air' started by MBX, Oct 30, 2018.

  1. MBX macrumors 68000

    Joined:
    Sep 14, 2006
    #1
    What's the point of the new MacBook Air 2018?

    Is it really much different than the MacBook? It just has an additional USB-C port and TouchID.

    It's not enough different to justify its existence when the MacBook's are already so thin.
     
  2. Audit13 macrumors 601

    Audit13

    Joined:
    Apr 19, 2017
    Location:
    Toronto, Ontario, Canada
    #2
    Seems to me that potential buyers wanted a 13” retina air and that is what Apple has provided.
     
  3. stockscalper macrumors 6502a

    stockscalper

    Joined:
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    Location:
    Area 51
    #3
    It's a classic man, you can't get rid of a classic.
     
  4. turbineseaplane macrumors 601

    turbineseaplane

    Joined:
    Mar 19, 2008
    #4
    Not really. They provided a 13 inch retina MacBook.

    They missed a lot of the notes about what people liked about the existing Air and its flexibility and value.

    The CPU line downgrade alone is a big miss
     
  5. Audit13 macrumors 601

    Audit13

    Joined:
    Apr 19, 2017
    Location:
    Toronto, Ontario, Canada
    #5
    I agree that the MacBook and Air have a lot of similarities but it doesn’t change the fact that Apple’s Air line up has retina.

    I personally find it difficult to use the word “value” when describing a newly-introduced Apple product.
     
  6. bbrks macrumors 65816

    bbrks

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  7. bodonnell202 macrumors 65816

    bodonnell202

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    Location:
    Calgary, Alberta, Canada
    #7
    The better question is what is the point of the Macbook now? I guess if you want something just slightly smaller...
     
  8. SHKLMRE macrumors 6502

    Joined:
    Nov 30, 2013
    Location:
    Pennsylvania
    #8
    Perfect balance of price and size. I’m very surprised it starts at $1,199 but I believe that’s why it’s been so popular and apple knew that’s.
     
  9. Mrbobb macrumors 601

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    Aug 27, 2012
  10. pendragon1984 macrumors 6502

    Joined:
    Oct 24, 2013
    #10
    The new macbook air makes no sense. Why would you buy it over the low end macbook pro? They are basically the same price but with the pro you get a better screen and a better CPU and better integrated graphics. What does the air have as an advantage? Slightly better battery life and slightly thinner? I can't see many making that choice!

    The air should start at 999. Then it would make sense as a budget computer.

    I don't know who is buying macbooks!
     
  11. vistokid macrumors 6502

    Joined:
    Jun 26, 2007
    #11
    Where does it say the Pro has a better screen than the new Air?
     
  12. maerz001 macrumors 65816

    maerz001

    Joined:
    Nov 2, 2010
    #12
    I wonder what took them 3,5 years to do this. Back then it would have made more sense to shift from the 11“ and 13“ at the same time to the new design.

    Now its just too little too late in my opinion.
    I still miss a hybrid like the 2in1 XPS. That would have been now the time to introduce some iOS macOS crossover. Maybe in 4years :(
     
  13. Retsiem macrumors member

    Retsiem

    Joined:
    Jul 9, 2017
    #13
    No MagSafe, no sd-card slot, no USB-A, no other ‘legacy’ ports.
    And now it’s more expensive. With a tiny 128gb ssd.

    Too little too late is the understatement of the decade.
    This is a macbook with a 1.3 inches larger screen.
     
  14. redheeler macrumors 604

    redheeler

    Joined:
    Oct 17, 2014
    #14
    Is it just me, or was an outright lie told during the keynote when she said they had quadrupled every pixel? The Tech Specs page states the new MacBook Air's resolution is 2560x1600, not 2880x1800, which would be exactly 4x the pixels of the 1440x900 2010-2017 13" MacBook Air.
     
  15. MBX thread starter macrumors 68000

    Joined:
    Sep 14, 2006
    #15
    It really makes no sense. It's basically a "MacBook" with TouchID and slightly bigger. They could've just upgraded the MacBook's with TouchID and another port.

    Apple should be about simplicity. This also means simplifying the product line up and naming scheme.

    Now they're doing the opposite of that.
     
  16. parseckadet macrumors 65816

    parseckadet

    Joined:
    Dec 13, 2010
    Location:
    Denver, CO
    #16
    There's two ways to look at things I think.
    #1
    Is the new MacBook Air an exciting product? Does it have it's advantages, and will people be willing to pay what Apple is charging? I think the answer to all of those is yes, and I think this machine will do well.
    #2
    Does the MacBook Air clarify Apple's strategy at the bottom of their market? Is it clear which computer those who don't have demanding needs should buy? Absolutely not, and I think that's the thrust of this thread. In that sense the Air is a bit of a let down.

    Now I think the situation with #2 will change in a few months when Apple updates the MacBook. Apple is changing direction here, and it's going to take them a bit of time to get all the pieces in place. I'm guessing we're either going to see a redesign or something else that makes it stand apart from the Air. My guess is that we'll see an even thinner MacBook, with CPUs that are at the very bottom of Intel's offering in terms of performance. This will become the machine where Apple will try to shave every measurement possible to get the smallest, thinnest, lightest machine they can. And with that will come compromises that may not be for most people. In other words, the MacBook will be come the niche ultra-thin. MacBook Nano anyone? Finally, I bet once that happens we will see the MacBook Pro w/o touch bar discontinued.
     
  17. applesith macrumors 68030

    applesith

    Joined:
    Jun 11, 2007
    Location:
    Manhattan
    #17
    I agree it's an off offering in a very crowded lineup. I guess they want to serve the full laptop market of $1200+.

    I am surprised they did not drop the price of the MacBook so they would have something closer to $1000 other than the old Air.
     
  18. QCassidy352 macrumors G4

    QCassidy352

    Joined:
    Mar 20, 2003
    Location:
    Bay Area
    #18
    I think the overlap between the nTB MacBook Pro and the new air is even more confusing than the overlap between MacBook and Air (which is also confusing). They have the same number of ports, the same size and weight (almost exactly), retina screens... the primary difference is that the MacBook Pro has the older keyboard and a higher end 7th gen processor instead of a lower end 8th gen.

    Apple made the air nearly as good in every way, but they also closed the price gap to within $100. So what’s the point?

    I’m sure the new air will sell because of the Air branding, but it’s hard to see how this presents a particularly more compelling option than the nTB Pro that has been out for over a year now.
     
  19. Falhófnir macrumors 68040

    Falhófnir

    Joined:
    Aug 19, 2017
    #19
    Pretty much it's a slightly buffed MacBook in a larger size - but I would imagine the Air branding is too valuable/ has too much goodwill for Apple to just throw it aside completely. You saw Tim play it up in the keynote...
     
  20. niteflyr macrumors 6502a

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    Nov 29, 2011
    Location:
    Southern Cal
    #20
    Perhaps the MacBook is the one going away.
     
  21. MBX thread starter macrumors 68000

    Joined:
    Sep 14, 2006
    #21
    This is what I suspected.

    It's all just because of branding/ marketing.

    But more confusing than ever. When they introduced the MacBook's it was immediately clear you can't go much thinner than that if at all. And "Air" has always been about being the thinnest laptop. Otherwise what's the point of the "Air" brand?

    So essentially if you buy a MacBook Air now it's just for nostalgia reasons because you like the name "MacBook Air".
     
  22. Falhófnir macrumors 68040

    Falhófnir

    Joined:
    Aug 19, 2017
    #22
    Yeah, pretty much if you've had a MacBook Air previously and loved it, Apple's banking on you seeing this as a natural upgrade. That they've left the old air on sale is interesting - a way for them to see if there really is demand for USB A, Magsafe and scissor keyboard/ resistance among Air patrons to the USB C and butterfly paradigm going forward?
     
  23. bodonnell202 macrumors 65816

    bodonnell202

    Joined:
    Jan 5, 2016
    Location:
    Calgary, Alberta, Canada
    #23
    Didn't notice this myself but The Verge has pointed it out:
    https://www.theverge.com/circuitbre...old-macbook-update-new-color-rose-air-12-inch

    The fact that they tweaked the gold color of the current Macbook (to match what is currently offered with the iPad and the new MBA) without any other updates suggests that the Macbook won't be updated for a while. If updates were on the horizon they would have just kept selling it as is in the interim.
     
  24. Yr Blues macrumors 68020

    Joined:
    Jan 14, 2008
    #24
    There should only be a MacBook 12" and 14" … and a MacBook Pro 14" and 16".

    Keep it simple, Apple.
     
  25. QCassidy352 macrumors G4

    QCassidy352

    Joined:
    Mar 20, 2003
    Location:
    Bay Area
    #25
    I think it’s just to be able to say that you can get an Apple laptop under $1000. Then the upsell begins.
     

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